Why Asus Zenbook UX305 Catches Eyes in Crowded Enterprise Market

 
 
By Don Reisinger  |  Posted 2015-02-23
 
 
 
 
 
 
 
 
 
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    Why Asus Zenbook UX305 Catches Eyes in Crowded Enterprise Market
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    Why Asus Zenbook UX305 Catches Eyes in Crowded Enterprise Market

    By Don Reisinger
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    The Thin Design Makes It Ultraportable
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    The Thin Design Makes It Ultraportable

    The secret sauce in the UX305 is mobility. Asus is marketing this notebook as an ultra-light device that's ideal for highly mobile employees, especially sales professionals and others who need to work on-the-go. The UX305 is a remarkably thin 1.23cm at its thinnest point and weighs just 2.6 pounds. Those seeking ultra-mobility will find it in the UX305.
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    Asus Continues to Deliver Stylish Devices
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    Asus Continues to Deliver Stylish Devices

    Asus has done a fine job over the last several years delivering stylish products. There was a time in the enterprise when computers were dull and ugly. But Asus, like HP, Dell, and Lenovo, have all found a way to bring beauty to products designed for corporate customers. The UX305 comes in White Ceramic Alloy or Obsidian Stone with "spun-metal hairline details." There are also diamond-cut edges to add a little more refinement. From a design perspective, the UX305 is spot-on.
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    Display Quality Is a Major Selling Point
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    Display Quality Is a Major Selling Point

    The UX305's display quality could be a major selling point for companies that need their employees to have higher-end screens. Most notebooks in its category come with a 1,440-by-900 display, due mainly to their small size. However, the 13.3-inch UX305 screen clocks in at 3,200-by-1,800 pixels. That's a major upgrade over what is available in some competing notebook models.
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    Storage Is a Big Selling Point
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    Storage Is a Big Selling Point

    Since it's such a small device, the UX305 comes standard with a solid-state drive, though customers who want more storage can opt for SATA3. The computer comes with up to 512GB of storage, providing enough room for large files. Asus has been pushing the heavy storage as a major selling point for enterprise customers, realizing that in many companies around the world, internal storage size is still very important.
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    The Latest Tech Is Built-In
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    The Latest Tech Is Built-In

    Asus has done a fine job of bundling the latest and greatest technology in the UX305. From the aforementioned high-end screen to support for USB 3.0, the device has what most enterprise customers are seeking. In addition, the computer has 802.11ac wireless, a micro HDMI (High Definition Multimedia Interface) port for viewing presentations, and more. From a specs perspective, it's well-equipped.
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    Asus Touts Its Speed Against 'Higher-End' Processors
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    Asus Touts Its Speed Against 'Higher-End' Processors

    The Zenbook comes with Intel's Core M line of processors, which is believed to be less powerful than the company's i5 or i7 line of processors. However, according to Asus, its latest notebook actually outperforms the i5, despite less power. The company showed several benchmarks, including opening Microsoft Office files to claim that this notebook can open apps faster than comparably equipped computers running the Intel Core i5.
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    Asus Markets Its WebStorage Service With the Zenbook
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    Asus Markets Its WebStorage Service With the Zenbook

    The cloud is a hot topic in the enterprise, so it's perhaps no surprise that Asus is pushing its cloud services to customers. The company says that the UX305 comes with support for the Asus cloud storage server WebStorage, as well as the ability to synchronize content between devices. Users will get 16GB of WebStorage capacity when they buy the UX305.
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    Asus Touts Zenbook's Battery Life
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    Asus Touts Zenbook's Battery Life

    Battery life is critical to a mobile employee, so Asus has done a solid job working at maximizing how long its computer will last on a single charge. The Zenbook UX305 lasts for 10 hours for Web browsing and eight hours for playing music or watching videos. The all-day battery life could be an important selling point to some companies.
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    It runs Windows 8.1, but Windows 10 Is Around the Corner
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    It runs Windows 8.1, but Windows 10 Is Around the Corner

    The big issue for Asus' ultraportable is that it runs Windows 8.1—an operating system that has not proven popular among consumers or enterprise customers. However, as Microsoft has noted, the company will provide free upgrades to Windows 10 to any customer running Windows 8.1. So, while it might be less-than desirable at the onset, Windows 10 looks to be a winner and something enterprise customers will want once it launches.
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    The Price Is Right at $699
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    The Price Is Right at $699

    It's hard to beat the Zenbook UX305's starting price of $699. The device comes with a wide range of high-end components and its design is outstanding. To make it affordable to boot could play a crucial role in the device selling quite well in the enterprise in the coming months.
 

Since the Asus Zenbook UX305 was unveiled at the IFA consumer electronics show in 2014, the lightweight notebook has attracted the interest of enterprise customers as much for its affordable price as its thin, ultraportable design. But if PC market-share numbers are to be our guide, Asus is not a top player in the corporate computer market. But in 2014, it was ranked as the fifth-largest PC vendor in unit sales and wins its share of enterprise PC sales. The company has for the past several years watched competitors like Hewlett-Packard, Dell and Lenovo continue to dominate the enterprise notebook PC market. But the Asus Zenbook UX305 attracted a following last year by bridging the gap between beauty and function. In a price-sensitive market where enterprises are always looking to get the best-possible prices for their PC purchases, it offers a fine balance between two things IT decision-makers care about: form and function. This slide show will take a look at the Zenbook UX305 and find out why this handsome ultraportable has caught the attention of so many.

 
 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 

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