Ultrabooks Need Touch-Screens to Succeed: 10 Reasons Why

By Don Reisinger  |  Posted 2013-01-08 Print this article Print

5. Windows 8 is ready

Part of the reason touch-screens didn’t come to Ultrabooks was because Windows wasn’t ready. Now with the release of Microsoft Windows 8 that situation has changed. Microsoft is offering touch functionality in its flagship software and Intel is looking to capitalize on it.

6. Developers can take advantage

Let’s not forget that Windows 8 now comes with an application marketplace. Developers are creating applications that accommodate touch-screens built into devices like the Microsoft Surface. Those apps won’t work with Ultrabooks in their current form. Applications with touch-screen support will work. That matters.

7. Remember conditioning

The world is changing. Although there was once a time when touch-screens were new, the average consumer and enterprise user today knows very well how to touch their way around a display. While there are still many PC users who aren’t used to the touch-screen interface, many folks are coming to expect them in mobile devices of all kinds. In fact, they often find themselves tapping on screens expecting a touch-screen response. Ultrabooks must respond to that. Intel knows it.

8. Traditional models aren’t working

Looking around the technology industry, it’s hard to find any long-established product category enjoying robust sales growth today. For example, mobile products without touch-screens are failing. PCs are on the decline because they generally lack touch displays. The old ways of doing business aren’t working. And Intel needs to respond to that with touch-screens in order to jumpstart Ultrabook sales.

9. The Ultrabook value proposition isn’t apparent

It’s hard for today’s consumers and enterprise users to see why they should invest in Ultrabooks. After all, the product category is filled with products that are about as thin as lightweight notebooks and come with price tags that are often twice as high. Plus, they lack touch-screens. Intel is trying to reinvent the Ultrabook value proposition. And the best way to kick that off is with a touch-screen.

10. A move towards simplicity

Simplicity is becoming the name of the game in the technology industry. And touch-screens just so happen to make products simpler. Intel has realized that and will try to simplify Ultrabooks with touch-screens. Will it be enough to get the technology off the ground?

We shall see.

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