Upturn in PC Market Won't Come Until 2017, IDC Says
The industry is still hamstrung by global economic issues, a lack of new models and free Windows 10 upgrades, but two-in-ones offer hope.Those expecting an upturn in the PC market to happen next year as inventory levels decline, Windows 10 becomes more pervasive and new processors hit the market may have to wait until 2017, according to analysts with IDC. In a report Aug. 26, the market research firm downgraded its industry forecast, saying PC shipments worldwide will fall 8.7 percent this year due in large part to a continued large inventory of notebooks already on the market and the strengthening of the U.S. dollar, which is making systems more expensive. All that is complicated by a lack of new models hitting the market, a jittery channel that is keeping a close eye on how much product they'll stock, and Microsoft's decision to allow free upgrades to Windows 10 for existing PCs for three months. Microsoft reportedly said that Windows 10 has been installed on 75 million systems. Those forces will combine to continue the troubles in the PC space, which has seen sales and shipments steadily decline since 2011. The trend has convinced PC OEMs and component makers like Intel and Dell to extend their reach in the IT space beyond their legacy PC businesses to help reduce their dependency on a market that continues to struggle.
Some industry analysts had expected an upturn in the PC space next year, given the Windows 10 release, new processors from Intel (Skylake) and Advanced Micro Devices (Carrizo and, starting next year, Zen) and the relative age of many systems now in use. However, any bump will come in 2017, when the next refresh cycle will hit, the free Windows 10 upgrade will be in the rearview mirror and consumers in emerging markets are expected to increase their purchases, IDC analysts said.