Windows 8 Adoption: 10 Reasons Why Microsoft Must Get Serious About It
NEWS ANALYSIS: Microsoft’s Windows 8 is struggling to gain market momentum. And yet Microsoft still contends it’s on the right path. Don’t be so sure.Microsoft’s Windows 8 operating system was supposed to be the next great PC operating system from the software giant. But more than a year after its launch, Windows 8 adoption simply stalled right out of the gate. Adoption across the world is in the single-digit percentages, and the company has done nothing yet to prove that it can change that situation. What’s worse, the enterprise has stuck with Windows 7 and has shown little inclination to upgrade. Furthermore, there are still plenty of individuals and businesses who are getting buy with Windows XP. Microsoft appears to be in a situation similar to the period after it introduced Windows Vista and customers stuck happily with XP. The only arguable difference, perhaps, is that Microsoft isn’t contending with the quality issues that dogged Vista. So, what must Microsoft do? It’s simple: Get serious about Windows 8 adoption and getting people across the globe to see it as a natural and timely replacement to Windows 7. In the past, Microsoft has muscled its way through operating system versions by nearly forcing vendors (and thus, customers) to invest in its software. But there are more alternatives now than when it shipped Windows 7. Microsoft just doesn’t have the kind of market power it once did.
As a result, Microsoft must do it the old-fashioned way by convincing customers that Windows 8 adoption makes sense. Here is why steady Windows 8 adoption is an important piece of Microsoft’s future.