Windows 8 Adoption: 10 Reasons Why Microsoft Must Get Serious About It

By Don Reisinger  |  Posted 2013-06-18 Print this article Print

5. It affects Microsoft’s hardware sales

Microsoft’s hardware sales are directly affected by the trouble the company is having promoting Windows 8. If buyers decide that there is no urgent reasons to move to Windows 8, the Surface tablet loses. It’s as simple as that. Microsoft has to be aware of that.

6. The corporate world is standing aloof

The enterprise has always been the staunchest supporter of Windows. For more than two decades, Windows was the natural choice for IT decision-makers around the globe. After using Windows PCs at the office, employees bought Windows PCs for home use. It was all about familiarity and comfort. But the PC market has matured and there are more alternatives to Windows than ever. Microsoft has to compete harder for that market than ever.

7. It affects adoption across other platforms

Another issue with Microsoft’s Windows 8 adoption is that it affects how users buy application software. Many developers, including Microsoft, have applications that are designed to work with Windows 8, and have a better look and feel to them on that operating system compared to Windows 7. If people aren’t buying Windows 8 PCs, though, they’re not seeing that benefit. If the Windows market doesn’t show the robust growth that used to be its hallmark, it might not be long before those developers follow customers to other platforms, such as Android, iOS, Mac OS X or even Google Chrome.

8. It affects future Windows versions

Windows 8 could also prove to be a big problem for future Windows versions. Microsoft has said that it won’t change the design of its OS and customers will eventually need to adopt it. But what if they don’t? Windows 8 is a drastic change from previous operating systems. if Microsoft sticks with the design, future Windows versions might fail.

9. The rest of its business is vulnerable

Looking at Microsoft’s many other businesses, it’s hard to pinpoint any single division—save, perhaps, for Office—that would maintain the company’s profitability over the long haul. Unfortunately, Microsoft’s other businesses just aren’t all that strong. So, without Windows doing well, the software giant would be in trouble.

10. Retailers aren’t helping

Microsoft recently announced that it was taking back control of its Windows Store outlets in Best Buy retail locations. The move was a thinly veiled acknowledgement that right now, retailers are unwilling to play nice with the software giant. Apple’s iPhones and iPads are what is selling these days; Windows 8 isn't. And unfortunately for Microsoft, retailers are reacting to the market changes.

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