Windows Blue Will Be an Important Update: 10 Reasons Why

By Don Reisinger  |  Posted 2013-02-26 Print this article Print

5. Microsoft can find out if the Apple model works

Microsoft is following the Apple model with its operating system updates. The company used to offer up new versions of its software every few years. Now, it’s planning to deliver one major upgrade every few years and smaller, lighter updates between those periods. With Blue, Microsoft will find out if Apple’s model, which is essentially the same release strategy, will work for its customers.

6. Developers should have better tools

A key component in Windows Blue, according to reports, is improvements to the application development tools for the operating system. That means that software makers will be able to quickly update their programs and ensure that they’re able to offer an experience that customers on all different kinds of devices can enjoy.

7. Bing integration

Bing is expected to take on a whole new level of importance in Windows Blue. In fact, the search will be fully integrated across the operating system to give Microsoft a leg up on Google, which will only be available when folks open up the browser. It’s not clear how that integration will impact Microsoft’s relations with federal regulators, but it might improve Bing’s standing in the search market.

8. More screen sizes will be supported

With Windows Blue, Microsoft will deliver full support for smaller tablet screen sizes, like 7- and 8-inch displays. That’s important. An increasing number of companies are finding value in jumping into the tablet market with smaller screens, and Windows 8 will finally be able to accommodate those displays with Blue. It’s about time.

9. It puts pressure on Apple’s pricing model

Although Microsoft has remained tight-lipped on pricing plans for Windows Blue, an increasing number of reports have suggested that this software update, adhering to long-established Microsoft practice, will be available at no charge. What that means is Apple’s software updates, which usually set customers back around $20, could come under fire. After all, if Microsoft can deliver a free update, why can’t the world’s most successful company? Apple may face some resistance for its pricing if Microsoft delivers Blue for free.

10. It builds renewed hype for Windows

When Windows 8 launched last year, the hype surrounding the operating system was palpable. But now months later, it’s being ignored by individual users and businesses because they are still happy with Windows 7. Windows Blue might revive some measure of the market anticipation that surrounded Windows 8, which might encourage people to give it a second look. Hype is important. And Windows Blue might just bring it back to Microsoft.

Follow Don Reisinger on Twitter by clicking here


Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel