Windows PC Sales Keep Lagging: 10 Factors Holding Back the Market

By Don Reisinger  |  Posted 2012-11-29 Print this article Print

5. Windows 8 reviews hurt

Windows 8 has been hit hard by reviewers who say that the operating system comes with a steep learning curve. That’s a factor that can’t be overlooked. It appears that at least some customers have taken heed of that advice and decided against buying a new Windows 8 PC. Granted, Windows 7 machines are still out there, but most PC makers are pushing Windows 8. But today’s customers aren’t necessarily excited about Windows 8.

6. PCs aren’t atop holiday shopping lists

Study after study has been released lately discussing what customers are most likely to buy this holiday season. Across the board, PCs were either not on shopping lists or were far down on them. Today’s consumers want iPads, iPhones, and game consoles. The thought of buying a PC just doesn’t excite them any longer.

7. Where’s the innovation?

It’s hard to blame customers for feeling disappointed with Windows PCs when they look around and find little in the way of innovation. Just about every desktop looks the same and comes with nearly identical components. On the notebook side, a few colors are all that differentiate computers from HP and Dell. Design inspiration and innovation are nowhere to be found in the PC market. It’s about time that changes.

8. Desktops are dying, anyway

Although desktop sales were down less than their notebook counterparts, those PCs are slowly but surely dying off. Today’s enterprise and consumer buyers want mobile PCs and have all of their information with them wherever they go. In the enterprise, companies have no desire to keep employees locked to a desk. With desktops naturally dying, it makes some sense that PC shipments disappoint.

9. CES isn’t here yet

Let’s not forget that Windows 8 is currently running on computers that were mainly designed for Windows 7. At the Consumer Electronics Show in January, most PC manufacturers are expected to unveil new top-of-the-line PC models designed with Windows 8 in mind. It’s possible that after CES, the PC market will expand a bit as customers get excited by the new offerings. Until then, however, tough times will continue.

10. The economy is playing a role

It’s important to not overlook the economy’s impact on the PC market. With a healthy dose of uncertainty and concern about the fiscal cliff in Washington and worries about another recession, purchasers are keeping their cash close to the vest, rather than doling it out for anything flashy that comes along. PCs are still somewhat expensive. Until the economy starts to turn around some more and there are clear signs of growth consumers might simply stick with their current computers rather than invest in a new one. After all, they might reason, what’s one more year?

Follow Don Reisinger on Twitter by clicking here


Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel