The iPod-Powered PC
Migo Personal for iPod transforms Apples popular music player into both a backup device and a setup device for remote PCs. With it, users can run their personalized computer settings on any PC. The Migo software stores Outlook e-mail, calendar and contacts; Internet Explorer favorites and browsing history; as well as data files, presentations and the like on the iPods hard drive.
According to PowerHouse, simply plugging a Migo-equipped iPod into a Windows 98SE or newer powered PC instantly converts it into a virtual copy of the users PC. The users Outlook and data files, Internet favorites, browser history entries and cookies, and desktop wallpaper appear on the host computer as if it were their own.
It does not, however, copy applications, so if a users primary computer has, say, Adobe Systems Inc.s Acrobat, that application will not be available to the secondary computer if it is has not already been installed on it.
Migo Personal is based on a proven technology: the Migo USB drive. These USB (Universal Serial Bus) drives hold from 256MB to 1GB of a customers settings. These use the USB 2.0 specification.
Both products target market is SMBs (small to midsized businesses). In particular, the company sees its Migo-powered iPod mobile workers who share machines with others or access data in public places using their iPod for work as well as for listening to Wilco. The device is also aimed at users who dont have their own dedicated machines, such as IT shift workers.
Either way, the Migo is very Microsoft-centric. For example, you can use it with Outlook 2000 or later e-mail, but not with Lotus Notes or Mozilla Thunderbird.
PowerHouse is interested in selling both its iPod software and its USB drives through the channel. Its partner program provides training, sales and marketing support to help its reseller, solution provider, ISV and VAR partners succeed in selling the companys flagship Migo product line and software solutions.
The program comes with two levels: affiliate and premier partners. An affiliate partner provides basic sales and the first level of technical support. An affiliate partner is required to complete a partner agreement and receives online training, access to online marketing tools, inside telephone support and standard technical support.
Premier partners are encouraged to look not just to SMBs but to enterprise clients as well. To achieve this level, the company must complete a partner agreement and also must maintain technical support as well as outside sales personnel on staff who are trained and certified on Migo applications.
In return, premier partner benefits include a listing as a certified dealer on the 4Migo.com Web site, online support and marketing tools, inside telephone sales support, priority technical support, outside account management, bid-desk support, sales lead programs, and a sales-volume-based quarterly incentive program.
Migo Personal for iPod will begin shipping in November through PowerHouse Technologies channel partners. The software is expected to retail for an estimated price of $99.95 with an introductory $30 rebate offer.