Application Development: Adobe Digital Enterprise Platform Enhances the Customer Experience

 
 
By Darryl K. Taft  |  Posted 2011-06-22
 
 
 

Web Experience Management

Digital experiences are a primary way that enterprises shape brands and consumers make buying decisions, according to Adobe. The Web Experience Management solution lets enterprises optimize their digital channels to gain new customers, capture customer insight and deliver personalized content. Adobe Web Experience Management provides deep integration to the Adobe Online Marketing Suite.

Web Experience Management

Publishing Rich Content

Adobes Web Experience Management solution gives business and marketing professionals a suite of tools for creating, managing and publishing rich content across multiple channels—including the Web, social, mobile and email—and the ability to test and target customized content. With Flash Builder 4.5 and Flex 4.5, developers can leverage a single tool chain, programming language and code base to build applications for Android devices, RIMs BlackBerry PlayBook, and Apples iPhone and iPad.

Publishing Rich Content

NuSkin Uses Web Experience Management Solution

Anti-aging products provider Nu Skin Enterprises is a global operation, which makes it challenging for its marketing and IT teams to manage more than 80 Websites that give local distributors and their customers overviews of the products available in their regions. NuSkin officials, in order to give distributors and customers the latest product information with localized content, replaced its homegrown Web content management system with Adobes Web Experience Management Solution built on the Digital Enterprise Platform.

NuSkin Uses Web Experience Management Solution

NuSkin's Complete Web Redesign

Using the Adobe Web Experience Management Solution, Nu Skin completely redesigned its Web properties in nine months, including implementing hundreds of new content pages, a content inventory and applications. Using Adobes Web Experience Management solution, the Nu Skin marketing teams updated 51 websites in 18 languages for 25 European markets in just over two months. Previously, completing the same task would have taken three times as long.

NuSkin's Complete Web Redesign

Adobe Customer Communications Solution

Adobes Customer Communications solution lets businesses meet rising customer expectations to deliver more engaging content more efficiently and still provide outstanding experiences. Adobe helps enterprises by adding two-way, interactive communications and centralizing management and delivery of multi-channel communications.

Adobe Customer Communications Solution

Managing Correspondence

The Customer Communications solution lets enterprises centralize and manage the creation, assembly and multi-channel delivery of personalized and interactive correspondence that allows enterprises to generate new revenue sources, reduce costs, improve customer loyalty and meet compliance regulations, Adobe said.

Managing Correspondence

Integrated Content Review Solution

Using Integrated Content Review, enterprises can streamline internal processes that relate to creating and reviewing content and measure the effectiveness of digital assets across all channels.

Integrated Content Review Solution

Adobe Creative Suite Integration

The Integrated Content Review solution lets marketing professionals streamline the review of rich digital assets, hasten time to market, gain insight into project progress and measure how effective the content was. Integration with Adobe Creative Suite helps streamline processes.

Adobe Creative Suite Integration

Integration with Adobe Photoshop

Integration with Adobe Photoshop further helps marketing professionals streamline the review of rich digital assets.

Integration with Adobe Photoshop

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