Adobe Launches Media Player
Adobe Systems is announcing April 9 the immediate availability of its Adobe Media Player 1.0 software, a customizable, cross-platform media player that is an Adobe Integrated Runtime application.
In addition, Adobe announced Adobe TV, a network in Adobe Media Player with a series of shows that provide expert instruction and original series programming about Adobe products to the worldwide creative community. Adobe Media Player is available for immediate download at http://www.adobe.com/go/mp.
"With Adobe Media Player, we're bringing viewers and content owners closer together with an experience that doesn't constrain them by platform or proprietary software application," said John Loiacono, senior vice president of Creative Solutions at Adobe.
Adobe Media Player provides playback of streamed, downloaded or locally stored video in the Adobe Flash format, officials said. For the first time, consumers can download video outside the browser in the Adobe Flash format, which can be viewed in 1080p, 720p or 480i video display resolutions, they said. Users can also subscribe to television shows and other online video content and then automatically receive new episodes of the shows as they become available. To help viewers discover new content, a searchable catalog of shows from leading media companies and networks is available.
Adobe Media Player provides content owners and media publishers with new ways to distribute, measure and build businesses around video content. The player also offers next-generation offline branding options, including viewer-centric dynamic advertising for targeted marketing campaigns and the ability to customize the look and feel of the player to match the brand or theme of the video content.
The Adobe Media Player leverages the company's Flash architecture. It complements other Adobe components, including Adobe Flash Player; Adobe Flash CS3 Professional, Adobe Flash Media Server 3 software for streaming media applications, Adobe Flash Media Rights Management Server for content protection, and Flash Lite mobile video playback technology.
Adobe also announced Adobe TV, a free online video resource for instruction on Adobe products, including the company's Creative Suite 3 family of creative tools.