AppMobi Launches StoreView App Store Analytics Service

 
 
By Darryl K. Taft  |  Posted 2012-07-23
 
 
 

AppMobi, a provider of HTML5 development tools, has announced StoreView, a new, free, cloud-based reporting service for PhoneGap and hybrid HTML5 app developers that aggregates and displays detailed app analytics across all the most popular app stores in a single dashboard.

As phone and Web platforms, and new cross-platform app development frameworks and libraries proliferate, developers are increasingly posting their apps to multiple app stores. Each of the app stores uses a different method to report sales and activity, creating massive fragmentation. AppMobi contends that this €œApp Store Fragmentation€ issue prevents developers from understanding app performance and trends information that every developer needs to achieve maximum profitability. With the release of StoreView, AppMobi is providing a completely free service that solves this issue for PhoneGap and HTML5 hybrid app developers.

€œAs game and app developers have begun to leverage HTML5€™s €˜write once, deploy everywhere€™ power, the issue of app store fragmentation has emerged as these apps have become successful across multiple stores and platforms,€ Sam Abadir, CTO of AppMobi, said in a statement. €œWe experienced this issue ourselves with Boom Town, the first massively cross-platform HTML5 game, currently available in seven different app stores. We also realized just how little information is provided by many of the app stores.

"For example, the only analytic provided by Apple€™s App Store and Google Play is download count€”that€™s all they can tell you about your app," he continued. "We created StoreView for internal use and found it to be an invaluable tool. Now we€™re giving it away for anyone who€™s using HTML5 to create apps."

StoreView is a free cloud service, and there will never be any charge for setting up an account, for adding apps to the system, nor for the number of users a particular app has, AppMobi officials said. Adding StoreView analytics to any HTML5-based app is as easy as adding a single include file and just one line of JavaScript code. StoreView provides deep, granular insight into the performance and activity of developers€™ apps in each of today€™s leading app stores, including Apple, Android via Google Play, Facebook, Amazon, Chrome, Mozilla, and Barnes & Noble.

To view StoreView analytics, developers can log into their account and select from a variety of reports. The available reports include monthly uniques on all platforms, iOS starts by device, Android starts by device, app starts by platform, and 30-day uniques versus app starts. With this data, developers can make informed decisions on allocating development and marketing resources, uncover unseen relationships between devices and platforms, and optimize app store profits.

PhoneGap and HTML5 developers can sign up for storeView free here.

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