Is Palm Reading Too Much Into Branding?

 
 
By Spencer F. Katt  |  Posted 2002-09-30
 
 
 

Intel is getting serious heat from Hollywood over the chip makers decision not to implement certain features in its chips that would allow people to track copyright violations. But El Gato hears that, in a possible attempt to placate movie moguls, the company launched an internal probe for copyright violators.

A Tabby tipster said when the chip makers internal investigation into the use of illegal MP3 files, movies and other software turned up about 10 violators—including high-level folks—the company fired them.

Reportedly, Intel chose not to implement a tracking capability in its products because it feared a Big Brother type of backlash that could send customers rushing to rival AMD.

According to the tattler, after the companys in-house investigation, many people who werent let go were reprimanded for similar violations.

The folks at Siebel may be wishing they had found a more mellow type of user—like Apple presents in its "Switch" ad campaign