Dell Signs Online Retailer Shoplet

 
 
By Sharon Linsenbach  |  Posted 2007-11-21
 
 
 
Dell has named online office supply retailer Shoplet an official online partner, the companies announced Nov. 20, bringing Dell hardware and peripherals to Shoplets more than 2 million subscribers, the companies said in a statement.

The Shoplet agreement expands on Dells aggressive push into the retail channel. Dell inked a deal with Wal-Mart in May and with Staples in October, enabling those retailers to carry Dell products, Dell said.

Tony Ellison, founder and CEO of Shoplet, said his company focuses on numerous U.S. government contracts and on the SMB (small and midsize business) market, an area Dell is actively trying to penetrate.

Pointer Click here to read about Dells partnership with Staples.

A Dell spokesperson said Dell is committed to "delivering Dell products to more customers in more ways," and connecting with customers it hadnt reached in the past.

Shoplet currently carries more than 200,000 products and already works with other large computer hardware and accessories vendors, including Hewlett-Packard, Lenovo, LG and Ricoh, the company said.

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