Dell to Sell Through Wal-Mart
CEO Michael Dell hinted in April in a widely leaked memo that his companyknown for its direct-only saleswould move into new channels, including retail.
"This is the first step in what is an evolving retail strategy," said Dwayne Cox, a spokesperson for Dell, based in Round Rock, Texas. "It is not our entire retail strategy."
Cox emphasized that the ultimate strategy would have a global flavor.
Cox said Wal-Mart made sense as a first move for Dell because 90 percent of American households shop there, and by selling through Wal-Mart, Dell would be likely to reach customers that it would not have reached via its direct sales model.
Cox also pointed to Wal-Marts "great distribution model."
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