Dell's PC Pricing Conundrum

 
 
By Frank Ohlhorst  |  Posted 2009-04-02
 
 
 
Has Dell learned its lesson about pricing products for the channel?

Since the computer manufacturer re-entered the channel nearly 18 months ago, it's dodged issues of conflict for what it offers registered partners for prices on products and what customers can find by shopping direct on Dell's Web site.

Now Dell is engaging the channel through distribution. In a deal signed two weeks ago with Ingram Micro and Tech Data, Dell is offering 14 desktop and notebook units from its business-class Vostro line through distribution giants Ingram Micro and Tech Data. Dell says solution providers can buy direct from Dell or through distribution. Is the pricing any better?

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