Will Printer and Printer Supply Sales Ever Recover?
Are printers and printing supplies going the way of other outmoded technologies like external modems and tape backups-destined to pile up in some forgotten IT closet?That's the scenario that has some in the industry closely watching earnings announcements from companies such as Hewlett-Packard, Lexmark and Xerox.
The question is, are the huge sales drop-offs in printing and supplies by these companies caused by the recession, or is there a bigger trend at work? Is the move toward green computing and doing more with less driving some companies to re-evaluate their printing practices?
Angela O'Donnell, owner of New York City-based solution provider W. O'Donnell Consulting, says that company gate keepers from CFOs to office managers are casting a more watchful eye on the printing supplies purchased and used.