Cloud Computing: Google Instant Previews Homes In on Users' Search Targets

 
 
By Clint Boulton  |  Posted 2010-11-10
 
 
 

Google Instant Previews Homes In on Users Search Targets

by Clint Boulton

Google Instant Previews Homes In on Users Search Targets

Hiking in Yosemite

Google Instant shows these results for "hiking in Yosemite." But what if you want to drill down further into the results without actually clicking on them?

Hiking in Yosemite

Instant Previews

Instant Previews captures the essence of gleaning more information before you commit to that click. Users simply click the magnifying glass to pop out the visual search.

Instant Previews

Visual Search

Note the pop-out to the right. When you find a result you like, mouse over it and the preview pops out.

Visual Search

Call-out

Call-outs with words from the keyword search are highlighted in orange.

Call-out

Multiple Call-outs

Instant Previews also offers multiple call-outs where relevant keywords appear.

Multiple Call-outs

Increased Relevancy

Even if a relevant highlight is at the bottom of a long page, Instant Previews will display it higher so users can find it.

Increased Relevancy

Maps

Need a map? Instant Previews will provide one where relevant if you ask for it in your query.

Maps

Charts

Instant Previews also surfaces tables, charts and lists where appropriate.

Charts

Lyrics

This tool is especially useful for previewing song lyrics without making you click on them first.

Lyrics

Disambiguate People

Instant Previews lets users find people with common names without clicking around. Raj Krishnan is a common name, Google says, but here the searcher wants to find the Raj who happens to be a Google search product manager.

Disambiguate People

Rocket Fuel