By eweek  |  Posted 2001-01-22

The store came out on top, preferred over 85 percent of our test shoppers.

Toysrus joined forces with Amazon in August to open the co-branded toy site, which is officially part of the Amazon family of stores. The result seems to please online shoppers who value the combination of the Toys "R" Us brand and the convenient shopping process offered by Amazon.

Gift certificates — People said they enjoyed the variety of options, the ability to select e-mail, e-cards or paper versions of gift certificates. And they liked the flexibility to choose dollar amounts, schedule specific delivery times and send multiple gift certificates at one time.

Promotions — Amazon scored big points with shoppers with its offer of free shipping for purchases totaling more than $100. Even though the fine print revealed that gift wrap and taxes were excluded, incentive-hungry shoppers felt confident that they could bag enough goodies on the site to make the promotion worthwhile.

"Amazon is better organized and has a good product category layout. The purchasing process is much easier." — Michelle

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