Tools Dissect Web Marketing Efforts

 
 
By Dennis Callaghan  |  Posted 2003-04-28
 
 
 

SPSS and WebSideStory have each rolled out products designed to help businesses make better use of their Web channels and integrate them with other marketing channels.

SPSS earlier this month began shipping Version 6.0 of its NetGenesis Web analytics application, featuring better use of underlying hardware, decreased processing time for data and better handling of multiple small imports, officials said.

At the same time, WebSideStory announced HitBox Business Integration services, which allow clients to transfer Web analytics data to the HitBox hosted data warehouse.

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