HP, Intel Outfitting 'Project Runway' with Stylish PCs
Hewlett-Packard and Intel are strutting their stuff for the
seventh season of "Project Runway," which premieres Jan. 14 on the
The duo announced Jan. 13 that the HP TouchSmart PCs and HP
Touchmart tm2 notebooks, both powered by Intel processors, will be used by
contestants on the show. For the first time, the contestants will have the
option of using computers to sketch their designs.
In a time of colorful iPhone cases, 1.1-pound
mini-notebooks capable of slipping into handbags and the sudden vogue for
Android-running phones, the announcement highlights the degree to which mobile
devices are becoming as much accessories as communications tools.
The TouchSmart tm2, which HP introduced at the recent
Consumer Electronics Show, can be converted into a slate - or tablet PC
- and users can sketch on it with a digital pen, take notes on the screen
and use various colors, brushes and effects, said HP. The tm2 runs an Intel
Core 2 Duo processor, features a 12-inch screen and can offer up to 9 hours of
"Technology is what's next in fashion
design," said Barbara Schneeweiss, vice president of production and
development for TV and feature films at The Weinstein Company, in a statement.
"Forward-thinking designers are exploring new ways to use technology in
the design process."
HP also announced that the season seven Project Runway
winner will receive a $50,000 prize package from Intel and HP, with which they
can get their own business off the ground, and that viewers have a shot at some
HP gear as well. At www.projectrunway.com/hp,
fans can predict who the top three design finalists will be, and those who
guess right will be entered to win the
HP Envy 15.
"We are excited about HP's new technology and
think it will add a great new element to this season of Project Runway,"
said JoAnn Alfano, executive vice president of Entertainment at Lifetime
Networks, in the statement.
The deal with "Project Runway" is hardly
HP's first foray into fashion. In 2008 and 2009, HP introduced PCs
designed by Vivienne Tam. Set to debut with Tam's 2010 spring collection,
latter effort is a "clutch" netbook with a theme Tam called
In September, HP also teamed with Dutch designer Tord Boontje on the Mini 110 netbook, which features a Boontje-designed layered-polycarbonate finish that makes the netbook appear to be covered in lace.