Nvidia Ion Processor Said to 'Supercharge' Netbooks
Nvidia's out to make a better netbook, it announced March 2, with the
introduction of the Nvidia Ion graphics processor. Said to "supercharge"
netbooks, it reportedly offers 10 times the graphics performance of average
netbooks and up to 10 hours of battery life.
A discrete GPU (graphics processing unit) with dedicated memory, Ion works with
the Intel Pine Trail CPU via PCI Express and is said to support HD video
streaming, from sites such as YouTube, and allow smooth gaming, even of intense
titles such as "World of Warcraft."
Ion is also paired with Nvidia Optimus technology, which factors into those 10
hours of battery life by delegating whether a chore is a fit for the Intel
integrated graphics or demands the Ion GPU.
The Ion processor will first arrive in April in the Acer Aspire One 532G
netbook, before launching in more than 30 products, including small-form-factor
desktops, motherboards, discrete add-in cards and, Nvidia says, "barebones
systems."
The second Ion-featuring device to arrive will likely be the 12-inch Asus
1201PN, followed by the Asus EeeTop 2010PNT and the Lenovo C200 netbooks.
"If you want a netbook with the horsepower to play HD video and PC games, your
only choice is Ion," Drew Henry, Nvidia's general manager of GeForce and Ion
GPUs, said in a statement. "The new Ion netbooks deliver an unbeatable
combination of performance and battery life."
Analyst Rob Enderle, with the Enderle Group, also added in the statement: "Most
netbooks have lousy performance, but Ion changed all that. Now Ion netbooks let
you do all of the things people expect from a notebook."
The statements are bold ones, considering that performance below that of
notebooks-despite being paired with appropriately low prices-has been a major
issue with netbooks. While consumers have been drawn to netbooks' price points,
many have been disappointed by performance, making rates of returns fairly high-as
Best Buy Chief
Marketing
Officer
Barry Judge pointed out at the launch of the Nokia Booklet 3G.
(Judge was making the point that the Booklet 3G, too, stands apart from the
average netbook.)
Nvidia's channel partners in the Ion launch include AOpen, AsRock, Asus,
Foxconn, Giada, J&W, Jetway, Pegatron, POW, Shuttle and Zotac, all of which
plan to introduce Ion-based products in the coming months.
