Rise in LCD-Panel Prices Squeeze PC Makers and Consumers

 
 
By Mark Carroll  |  Posted 2003-12-26
 
 
 

Rise in LCD-Panel Prices Squeeze PC Makers and Consumers


TAIPEI, Taiwan—Shifts in thin-film-transistor liquid crystal display production here may bring changes to the product mix offered by PC makers to customers in the U.S. and Europe. Analysts said recently that manufacturing transitions and market demands will bring something unfamiliar to consumers of flat-panel displays: a rise in prices.

For the first half of 2003, the dramatic fall in prices for LCD screens encouraged U.S. PC vendors to bundle these slimmer footprint displays with their new PCs. The market also boomed as consumers and businesses bought these flat-panel displays to replace the bulky CRT (cathode-ray tube) screens in existing systems.

However, this increased popularity of flat panels has come at a time though when LCD manufacturers are in a period of technological transition and supplies look inadequate to meet this new demand.

For example, the second half of 2003 saw the average price of LCDs larger than 10-inches—the main component of flat-screen displays—go from $219 in the second quarter to $271 in the fourth quarter. A December report from Austin, Texas-based DisplaySearch predicted that this climbing trend is likely to slow somewhat but will continue into 2004, bringing prices as high as $291 for the first quarter of 2004.

The price rise for such a critical component sent U.S. PC makers scrambling to lock in supplies and cut back on some other components in order to meet pricing targets. For the short term, consumers though will have to bear the burden of the shortage of LCD panels, analysts said.

Taiwanese companies are by far the worlds largest manufacturer of TFT LCD panels for PC monitors. By the end of 2004, Taiwan is expected to control 73 percent of the TFT LCD panel market for computer monitors, up from 2003s 65 percent, according to a recent report from the Taipei-based Market Intelligence Center, a division of the Taiwan Institute for Information Industry.

In 2003, Taiwan companies began producing TFT LCD panels using so-called fifth-generation production equipment and processes that can accommodate larger glass panels. This efficiency allowed for a greater number of finished panels for use in PC monitors and notebooks as well as larger panels for LCD-based flat panel television sets.

Analysts said South Korean manufacturers are the worlds leaders in LCD production for televisions, which is the fastest growing, most profitable segment of the industry. Eyeing the these LCD-TV profits, the Taiwanese manufacturers are moving hard to enter the LCD-TV market. Still, it may be well into 2004, until the Taiwan companies can ramp the new, fifth-generation production to reach the efficiency levels now enjoyed by their Korean competitors.

In the spring, eWEEK Korea offered a glimpse at new South Korean LCD manufacturing technology. To read the full story, click here.

"South Koreas fifth-generation production already has a yield of more than 80 percent," MIC analyst Ann Hsu said. "The Taiwanese are facing a shortage of other LCD panel components such as color filters and their fifth-generation yield rates are very low."

According to industry watchers, Taiwans production capacity for larger, top-end screens is now squeezed by this manufacturing transition as well as the internal competition from the decision to push towards greater television panel production.

Yet at the same time, the flat-panel market is meeting an increased demand for LCD screens for notebooks. Demand for notebook computers in the third quarter of 2003 was greater than that for either LCD-based televisions or PC monitors, according to one analyst report.

"Falling system prices, performance improvements and wireless awareness continue to bring notebooks to the attention of buyers, particularly consumers," said Charles Smulders, vice president at Stamford, Conn.-based analyst firm Gartner Inc.

Next page: some display makers still focus on notebook screens.

Some Display Makers Still


Focus on Notebook Screens.">

At least one Taiwanese LCD manufacturer is considering cutting panel production for PC displays in order to increase its output of LCD panels for notebooks.

One such company is Chunghwa Picture Tubes (CPT), Taiwans third-largest producer of LCD panels and a major supplier for Dell Inc. According to recent local press reports, Dell is pressuring CPT to increase its notebook TFT LCD deliveries. "CPTs full notebook panel capacity cannot supply Dells total demands," said Simon Tu, an analyst at SinoPac Securities Corp. of Taipei. "I think the company may reduce some of its 15- or 17-inch monitor capacity and transfer it to notebook usage."

According to press reports, CPT insiders said the company could not guarantee that it can supply the 4 million TFT-LCD panels Dell expects it will need from the screen manufacturer in 2004.

"We have been hearing for several months that Dell wants to block out Chunghwa Pictures production to make sure it has enough panels," said Martha Chen, an LCD panel industry analyst with Primasia Securities Co. in Taipei. "But my understanding is that Chunghwa is negotiating this on a monthly [basis] rather than the usual quarterly basis as they dont want to let Dell block all of their production."

Meanwhile, the rise in LCD prices this year has created a ripple in the cost of other components found on PC logic boards. The additional cost lead PC makers to limit the amount of memory shipped in their systems in order to keep the total prices of a PC constant. As a result, fourth-quarter spot prices for the most widely used PC memory chips slipped to $3.70 from a peak of $4.78 in August 2003.

"We didnt anticipate rising prices for other components," said Crystal Lee, a DRAM analyst with ABN Amro Bank NV of Amsterdam. "Sales of PCs and components such as flat-panel displays are good, but memory chip sales arent."

Just as the flat-panel prices are up, they will come down. The only question is when. Analysts said the flat-panel industry is prone to cycles of over supply and shortage as Taiwan and South Korea compete for customers.

"The TFT LCD market remains cyclical and recent results and forecasts show we are very much in the middle of an upswing," said Ross Young, president of DisplaySearch. "Large-area unit shipments are expected to rise 42 percent in 2003 to 97.2 million units, with revenues up 32 percent to $23 billion."

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