Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa)

 
 
By eweek  |  Posted 2012-05-28
 
 
 

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa)

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa)

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa)

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - 1. Inertia

The installed base of Windows and related application software creates so much inertia that Google will never be able to overcome it.

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - 1. Inertia

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - 2. Blended Computing

– As the software-as-a-service and on-premise software computing models continue to converge, Microsoft is in a better position to create the most value from that convergence.

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - 2. Blended Computing

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - 3. Vertical Markets

As the value proposition of business computing continues to shift toward vertical market expertise to create solutions for markets such as health care, Microsofts consulting capabilities will start to tell.

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - 3. Vertical Markets

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - 4. Managed Services

Increasingly, customers dont want to manage their own IT infrastructure, giving Microsoft a strategic advantage over Google because of its remote management tools and extensive partner network.

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - 4. Managed Services

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - 5. Algorithm Complexity

At the end of the day, Google has established a brand around a set of search algorithms that arent all that relatively complex, which means that with time and effort, Microsoft will be able to replicate and then enhance the model.

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - 5. Algorithm Complexity

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - 6. Developer Base

As we increasingly move into the world of Web 2.0 and beyond, Microsoft has an army of third-party developers that it has yet to call on to battle Google.

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - 6. Developer Base

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - 7. Mobile Computing

Handheld devices are the new remote controls of the Internet, and Microsoft has a significant edge to be one of the major mobile computing platform providers.

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - 7. Mobile Computing

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - 8. Technical Support

Although Microsoft may not inspire a lot of confidence in this category, it still spends billions of dollars on an activity that most end users cant do without.

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - 8. Technical Support

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - 9. Fortitude

Microsoft has already demonstrated its willingness to buy everything it needs to be successful in the war with Google.

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - 9. Fortitude

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - 10. Experience

Microsofts senior leadership team has battle-scarred veterans from the wars with Apple, Netscape and Lotus, so the war with Google is just another in a series of long-running campaigns.

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - 10. Experience

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa)

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa)

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa)

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - 1. Ad Revenue Model

This approach to funding software development creates an almost inexhaustible supply of high-margin, recurring revenue that can be used to back an untold number of software projects.

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - 1. Ad Revenue Model

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - 2. Software as a Service

The move toward software as a service, particularly in the area of collaboration software, is providing Google with enough momentum to stave off any challenge on the software front, especially if it starts to acquire companies such as Salesforce.com.

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - 2. Software as a Service

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - 3. Data Center Infrastructure

Google is quietly building a global network of data centers that will power the next generation of IP-driven multimedia applications.

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - 3. Data Center Infrastructure

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - 4. YouTube

The acquisition of this site gives Google a platform for video content that is going to be the fastest-growing medium on the Web. That content will eventually include training videos alongside home movies.

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - 4. YouTube

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - 5. Web Presence

Google has already established itself as a de facto homepage for millions, while Microsofts MSN efforts still pale compared to rivals.

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - 5. Web Presence

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - 6. Government

Governments across the globe are embracing Google as counter balance to the potential threat of a Microsoft monopoly.

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - 6. Government

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - 7. Pricing

Google software and services are available at comparatively nominal costs compared to Microsoft licensing fees.

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - 7. Pricing

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - 8. Espirit de Corp

Google has managed to attract some of the best and brightest minds to work for a company that has a far less structured approach to product development.

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - 8. Espirit de Corp

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - 9. Security

While its hard to say that Google has a definitively better approach to security than Microsoft, its pretty clear that Microsofts reputation in this area is a plus for Google.

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - 9. Security

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - 10. The Long Tail

Google has yet to make a significant inroad into the world of e-commerce, dominated by companies such as e-Bay, but its pretty clear Google has ambitions in this space that, given its Web presence, it is likely to fulfill before Microsoft.

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - 10. The Long Tail

Why Microsoft Ultimately Will Triumph Over Google (and Vice Versa) - See More Slideshows Like This One

See more slideshows like this one!

Why Microsoft Ultimately Will Triumph Over Google  (and Vice Versa) - See More Slideshows Like This One

Rocket Fuel