10 Hot Data, Web Analytics Companies That You Should Know

 
 
By Chris Preimesberger  |  Posted 2012-04-23
 
 
 

Woopra

Live Web analytics and customer engagement services: Woopra is a Web analytics and customer engagement service offered by Woopra Inc. that offers detailed individual visitor data within milliseconds and gives users the tools to analyze and measure that data in real time. It tracks 200,000 Websites, 15 billion actions per month and over half a million visitors per minute. Woopra gives its users the ability to automatically and manually interact with and engage individual visitors in addition to the more traditional analytics functions.

Woopra

Google Analytics

Web analytics solution: Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a Website. It is aimed at marketers as opposed to Webmasters and technologists from which the industry of Web analytics originally grew. It is the most widely used Website statistics service, currently in use on around 57 percent of the 10,000 most popular Websites. Another market share analysis claims that Google Analytics is used at around 49.95 percent of the top 1 million Websites (as ranked by Alexa). GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.

Google Analytics

Kontagent

Social analytics and user analytics platform: Kontagent is a leading viral analytics platform for social network application developers. The Kontagent platform has been built from the ground up to provide deep social data visualization and analysis that delivers actionable insights delivered via a hosted, on-demand service. The Kontagent platform works directly with the Facebook API, and will soon support the OpenSocial and the MySpace platform.

Kontagent

Flurry

Free mobile analytics: Flurry increases the size and value of mobile application audiences, already helping more than 60,000 companies in more than 150,000 applications across iOS, Android, BlackBerry, Windows Phone, JavaME and HTML5 platforms. Flurry has built the world's leading mobile application analytics and data-powered advertising platform, with more ground-breaking services in development.

Flurry

Radian6

Social media analytics/monitoring: Now owned by Salesforce, Radian6 enables organizations to become socially engaged enterprises, with the power to understand and gain insights about social media through metrics, measurement, sentiment and analytics reporting. The service's social media listening, tracking, monitoring and engagement tools allow organizations to successfully employ a social media strategy and understand the impact the Social Graph and Social CRM have on their success. Radian6 can also provide advice on how to use social media guidelines, best practices, case studies and training for your staff.

Radian6

Open Web Analytics

Free, open-source Web analytics that you have to host yourself: Open Web Analytics is an open-source Web analytics software written in PHP and that uses a MySQL database, which makes it compatible to run with an AMP solution stack on various Web servers. OWA is comparable to Google Analytics, though OWA is a server software one can install and run, while Google Analytics is a software service offered by Google. OWA supports tracking with WordPress and MediaWiki, two popular Website frameworks.

Open Web Analytics

Piwik

Free, open-source Web analytics that you have to host yourself: Piwik is an open-source Web analytics system written by a team of international developers, and runs on a PHP/MySQL Web server. Piwik is used by more than 250,000 Websites and is translated into more than 45 languages. It features a modern user interface, APIs to access all data (and also manage users, Websites, scheduled reports, goals, etc.), real time reports, a plug-in-type architecture, extended privacy features, mobile app (iOs and Android) and more than 50 other features. Piwik is released under the GNU/GPL, and new versions are regularly released every few weeks. One of the differences between self-hosted Piwik and software as a service (such as Google Analytics) is that with Piwik, all visitor interaction data stays under the control and ownership of the Webmaster or company.

Piwik

Optimizely

A/B testing: Optimizely enables users to look at their Websites in different layouts and presentations in order to find optimal ways to present information. No coding is required; a one-time copy-and-paste is all users need to run tests. Users enter their Website's URL and create variations of the site in minutes. They then copy and paste a one-line Optimizely snippet onto the pages they want to test or measure as goals.

Optimizely

HitTail

Search engine optimization: HitTail is the first service to mine your own search data for underperforming long tail keywords. HitTail provides suggestions that can help boost your positions in search results and, therefore, deliver more qualified visitors to your Website. HitTail gives you a piece of tracking code to put on your Website. The code works quietly in the background and records search hits and keyword information. HitTail analyzes these phrases through its own algorithm to give you suggested topics based on the underperforming keywords that you can use to improve your results in search engines. By using the suggestions in new Website content, blog posts or pay-per-click campaigns, you can cost effectively improve your search results to attract qualified visitors to your site.

HitTail

Metricly

Combines all analytics and data into one place: Metricly helps small businesses and startups create easy-to-use dashboards to track their key metrics and better understand their business. Metricly aggregates the actual data from financial systems, Web analytics and other sources. It then provides simple tools to create custom graphs and dashboards based on that data. Metricly also helps business operators improve their analytics with recommended dashboards, metrics overviews, data summaries and the best related links from around the Web.

Metricly

Rocket Fuel