HP Launches Paperless Rebates

 
 
By Chris Preimesberger  |  Posted 2007-05-25
 
 
 

Hewlett Packard customers now have the option to redeem rebates online—without submitting any paperwork—when purchasing consumer technology products at the HP Home & Home Office Store, the Palo Alto, Calif., company announced May 24.

The "paperless" rebate program gives U.S. customers the option to redeem their rebates by entering just two pieces of information online—their order number and billing zip code—instead of completing a mail-in rebate form.

The simplified process, which the company launched earlier in May, is intended to offer customers greater convenience, a company spokesperson said.

"Our customers were asking us for a way to simplify the paperwork process, so this is what we decided to do," Cindy Zelanis, director of operations for HP Home Store told eWEEK.

HP also expects that the online program will speed up the rebate process overall, Zelanis said.

As of now, it takes about eight to 10 weeks ("at the longest," Zelanis said) for a customer to receive the rebate credit.

HP offers numerous items for purchase online, including notebook and desktop computers, monitors, accessories, printers and supplies, televisions, digital cameras, entertainment centers, mobile devices and service programs.

"The HP Home Store continually gathers feedback from our customers in order to improve their online experience; they told us that they wanted a simpler rebate program," said Sam Taylor, senior vice president, Consumer Direct, HP.

"We responded by providing customers with the option to quickly and easily submit rebates online so that they can enjoy a simpler and more convenient shopping experience."

Rebates average "about $50 to about $150," Zelanis said, although the site indicates that a customer can get as much as $4,000 cash back upon buying an HP solvent printer.

Shoppers may customize desktop and notebook PCs based on their personal preferences and choose from a selection of supplies and accessories at the HP Web site or by calling 1-888-999-4747.

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