IBM Impact 2012 Focuses on the Mobile Enterprise, Cloud Computing
Walter Isaacson
Walter Isaacson, president and CEO of the Aspen Institute, as well as the biographer of Ben Franklin, Albert Einstein and Steve Jobs, talks about the commonalties among the three men, including their drive to innovate.

Isaacson on Jobs
Isaacson talks about Jobs' penchant for compelling people to take on difficult tasks by telling them: "Don't be afraid, you can do it."

Pass the Baton
After his keynote, Isaacson passes the baton to Marie Wieck, general manager, application and integration middleware of IBM's Software Group, to run the show.

Don't Be Afraid
IBM's Weick takes a line from Isaacson and admonishes the 8,500 attendees that they can all succeed with IBM's new hardware and software technology, saying: "Don't be afraid, WE can do it."

Developers Come in All Shapes and Sizes
Wieck says that developers are everywhere, and they come in all shapes, sizes and ages.

Ubiquitous Information
Wieck says anyone can access your information if it's out on the Internet.

Industry-Changing Trends
Cloud, mobile, big data and social networking are changing entire industries, according to IBM.

SOA to the Rescue
Service-oriented architecture is the foundation that can support all kinds of workloads.

WebSphere
The next step in overcoming the challenges of complex and varied workloads is to build on a proven platform, such as IBM's own WebSphere.

Whirlpool
Alan Douville, global vice president of IT at Whirlpool, discusses Whirlpool's challenges.

Whirlpool Strategy
Douville laid out and discussed Whirlpool's IT strategy.

Transformation
Then, Douville discussed Whirlpool's business transformation.

Whirlpool at 100
As IBM already has, Whirlpool is celebrating its 100th anniversary.

Extend, Transact and Optimize
WebSphere leads to better efficiency for IT, according to IBM.

Lifecycle
IBM solutions accelerate and extend the lifecycle of apps.

Mobile
IBM's new Mobile Foundation portfolio helps enterprises manage and secure their mobile applications in a world of laptops, smartphones and tablets.

IBM Mobile Foundation
IBM's Marie Wieck announces the IBM Mobile Foundation, which is a comprehensive portfolio of software and services designed to help organizations capitalize on the proliferation of mobile environments, including laptops, smartphones and tablets.

Transcend Boundaries
IBM's SOA-based solutions enable users to build systems that go across organizational borders.

New WebSphere Components
IBM's Wieck introduces WebSphere MQ and Message Broker, and WebSphere Cast Iron Live.

Cast Iron Live
WebSphere Cast Iron Live is a complete multi-tenant cloud service, which consists of both Web API services and cloud integration services.

PureSystems
IBM introduced two members of the PureSystems family of integrated hardware and software: PureFlex and PureApplication.

PureApplication
This is the IBM PureApplication system.

Chief Architect
Jason McGee, distinguished engineer and chief architect, WebSphere cloud computing, IBM Software Group, discussed some of the features of the new system.

Fault-Tolerant
McGee's shows off the system's fault tolerance by removing and then replacing a rack to show how the system performed without a hitch by forwarding workloads to other processors.

Patterns
IBM introduced new patterns to make it easier for customers and partners to use the new systems.

