MSN to Add Blog, Custom News Searches
The two servicesMSN Newsbot for news and MSN Blogbot for blogswill likely come out ahead of MSNs introduction later this year of its own algorithmic Web search engine to compete with Google Inc. and Yahoo Inc., said Karen Redezki, an MSN product manager. MSN in June began to spider Web pages
The additional search plans were revealed a day after
Yusuf Mehdi, corporate vice president of the MSN Information Services and Merchant Platform division, offered early details of new search services during the companys Strategic Account Summit in Redmond, Wash.
MSN Blogbot and MSN Newsbot are not Web crawlers themselves, an MSN spokeswoman clarified Monday. Instead, MSN taps into Moreover Technologies Inc.s aggregation of Web news and blogs for the new services, she said.
Mehdis presentation was among the first times Microsoft has discussed plans for blog search, and Redezki said it will differentiate MSN from other top search and portal sites that so far have not focused on search exclusively for blogs.
Google, though, is well-known for including blogs in its Web search index, and dozens of blog-specific search sites exist. Among the best-known are Technorati Inc. and Feedster LLC, which also focus on indexing Really Simple Syndication (RSS) feeds. Yahoo also has included RSS feeds in its Web search results.
"Its exciting for us to venture into this field because blogging has really taken off," Redezki said.
Next week, Microsoft is
Newsbot not only gathers news sources from the Web like Google News or Yahoo News but also personalizes and customizes the way news is displayed based on the users past behavior, Redezki said. The personalization is based on Web cookies.
"It not only is recommending news links based on what others are searching for, but it is going to learn from what you like as well," she said.
Both of the new search services eventually will be integrated into MSN Search overall as the new Web search engine is launched, Redezki said. She said MSN is still working on how and when they would be integrated.
Further out, MSN is developing a search service that lets users ask questions in natural language to retrieve specific facts as answers. Called MSN Answerbot, it also will learn from the past questions to refine its results, Redezki said. No timing for Answerbot was released, and Redezki said it is likely at least three years out.
"Consumers today are not finding the answers to their questions to their satisfaction, no matter what search engine theyre using," she said. "So, we want to launch these bots to answer questions with more relevancy."
Editors Note: This story was updated to include a clarification from Microsoft about the Web crawler technology used for the search services.
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