Oracle Buys ProfitLogic

By Evan Schuman | Posted 2005-07-05

Trying to strengthen its retail technology position, Oracle Corp. Tuesday purchased ProfitLogic Inc., a small but well-positioned retail software company.

The acquisition comes only a few months after Oracles takeover of Retek Inc. Both Retek and ProfitLogic counted some high-profile retail companies among their customers. ProfitLogics 30 customers included Bloomingdales, Macys, JC Penney, Nordstrom, Toys R Us, Marshall Fields, The Gap and Ann Taylor.

Terms of the deal were not immediately disclosed.

The retail profit optimization trend is crucial to todays retailer, said Scott Friend, co-founder and president of ProfitLogic, during a news conference Tuesday evening.

"No one can out-efficiency Wal-Mart," Friend said. "The only way to [beat Wal-Mart] is through better customer intimacy."

Oracle officials said the combined Oracle operation—including Retek, ProfitLogic, JD Edwards and PeopleSoft—now has about 1,900 retail customers.

Read the full story on CIOInsight.com: Oracle Buys ProfitLogic