Ruby Tuesday Blames Sales Drop On Ditched Coupons

 
 
By eweek  |  Posted 2004-10-22
 
 
 
Restaurant chain Ruby Tuesday is blaming a sharp decline in sales on a decision to drop coupon based marketing in favor of a national television ad campaign.

Same-store sales dropped nine percent in September. The company began its "brand building" advertising campaign in mid-September and company officials said they miscalculated the impact of coupons. They said the lack of traffic brought in from coupons impacted sales by six percent.

Some analysts, however, say the September drop is a continuation of a decline that began in June. They attribute the slump to poor customer service at the restaurant chain.

Read the entire Nations Restaurant News story here.

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