Ruby Tuesday Blames Sales Drop On Ditched Coupons
Same-store sales dropped nine percent in September. The company began its "brand building" advertising campaign in mid-September and company officials said they miscalculated the impact of coupons. They said the lack of traffic brought in from coupons impacted sales by six percent.
Some analysts, however, say the September drop is a continuation of a decline that began in June. They attribute the slump to poor customer service at the restaurant chain.
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