Why IBM Smarter Commerce Focuses on the Digital Customer
About 192 million U.S. consumers will shop online in 2016, up 15 percent from 167 million in 2012.
Social media is affecting consumer actions. About 90 percent of consumers online trust recommendations from people they know; 70 percent trust opinions of unknown users.
Fifty-three percent of chief supply chain officers ranked demand variability as their No. 1 concern.
Thirty-nine percent of supply chain executives identified real-time demand data as their top blind spot.
Thirteen percent of top-performing marketers are more likely to create One-to-one messages and expand the role of technology to improve the customer experience across all channels.
Four or More
Among leading marketers, 33 percent are more likely to serve personalized or targeted offers in four or more channels.
Seventy-nine percent of CMOs say customer analytics influences strategy decisions.
In addition, 81 percent of CMOs said they plan to increase the use of analytics technology.
Meanwhile, 92 percent of CMOs said they plan to increase the use of customer and data analytics partnerships over the next three to five years.
Four in 10
Four in 10 smartphone users leverage their devices to search for items in stores.
Eighty-six percent of consumers using multiple channels spend four to five times more money than the average shopper.
There was an 88.8 percent increase in sales from mobile devices from the second quarter of 2011 to the second quarter this year.
About 45 percent of consumers shopping in a store leave and complete their purchase online for a discount as low as 2.5 percent.