Windows 8 Logo Is Actually a Window

 
 
By Nicholas Kolakowski  |  Posted 2012-02-17
 
 
 

Microsoft€™s devotion to its €œMetro€ design aesthetic doesn€™t stop at Windows 8, Windows Phone and the most recent Xbox Dashboard: it also influenced the new Windows 8 logo.

€œWe realized an evolution of our logo would better reflect our Metro style design principles,€ Sam Moreau, principal director of Microsoft€™s User Experience for Windows, wrote in a Feb. 17 posting on The Windows Blog.

Unlike previous iterations of the Windows logo, which embraced wavy lines to the point where people mistook it for a flag, the revised Windows 8 logo is clearly, well, a window. €œIf you look back at the origins of the logo you see that it really was meant to be a window,€ he wrote. We did less of a re-design and more to return it to its original meaning and bring Windows back to its roots.€

It€™s perhaps ironic that, despite Windows€™ logo returning to its roots, Windows 8 represents something of a radical deviation from the €œtraditional€ Windows user interface. In a bid to run effectively on both tablets and PCs, Windows 8 features a €œMetro€-style "start" screen of colorful tiles linked to applications€”the better to tap and swipe, if the device running the OS happens to feature a touch-screen. Power users and those who want the old-style Windows experience can flip from there to a fully actualized desktop, which has undergone some tweaks of its own.

Microsoft executives claim that Windows 8 will offer €œno compromises€ in either its tablet or traditional PC iterations. Indeed, Windows on ARM (the architecture that powers many of today€™s mobile devices and that Microsoft has started referring to using the acronym €œWOA€) will feature a modified version of €œOffice 15,€ the upcoming version of Microsoft€™s Office software. €œWithin the Windows desktop, WOA includes desktop versions of the new Microsoft Word, Excel, PowerPoint and OneNote, code-named €˜Office 15,€™€ Steven Sinofsky, president of Microsoft€™s Windows and Windows Live division, wrote in a Feb. 9 posting on the corporate Building Windows 8 blog. €œWOA will be a no-compromise product for people who want to have the full benefits of familiar Office productivity software and compatibility.€

Because of its presence on tablets, Apple will face competition from Apple€™s iPad and a big family of Google Android devices. Even on PCs, where the Windows franchise has long dominated, Microsoft will need to overcome many users€™ likely reluctance to upgrade from Windows 7. However it fares in those battles, at least Microsoft will have a nifty new logo.  

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