SiteFinder Boosts Verisign Traffic

By eweek  |  Posted 2003-10-27

Propelled by its controversial SiteFinder service, VeriSign recorded the largest gain in visitors to its Web sites last month.

The number of unique visitors to VeriSigns sites, led primarily by its SiteFinder site, which appears when users mistype a Web address or enter a nonexistent one, jumped 540 percent last month compared with August, according to a monthly survey released last week by ComScore Media Metrix.

The leap landed VeriSign sites into the 11th-most-visited spot on the Internet last month after being at No. 135 a month earlier. The number of unique visitors rose to 30.8 million, from 4.8 million.

But the traffic rise wont last—at least for now. VeriSign earlier this month suspended SiteFinder, about two weeks after launching it Sept. 15. The company said the suspension is temporary.

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