Apple's Fall Product Plans: 10 Things It Won't Announce Sept. 1

 
 
By Don Reisinger  |  Posted 2010-08-30
 
 
 

Apple's Fall Product Plans: 10 Things It Won't Announce Sept. 1


Apple plans to hold an event on Sept. 1 that many believe will focus on the company's music efforts. Although Apple hasn't said what it will talk about, speculation abounds over the possibility of a new iPod, the release of a new Apple TV, and much more.  

But there are also some rumors flying around that make little sense. It's not a stretch to say that Steve Jobs will offer some worthwhile goodies for tech lovers, but it is a stretch to say he'll unveil a new, all-in-one television or reveal an iPhone 4 antenna fix. Whatever the  updates and new products Jobs does announce, there are several things that he won't.

Here is a look at the topics that Steve Jobs won't touch on during the next Apple event. 

1. Death of the iPod 

The last thing Steve Jobs will do is talk about the potential death of the iPod. After all, the company still believes that that market has potential. But as time goes on, the argument is becoming more debatable. The iPod space is maturing. Thanks to the iPhone, fewer customers see a reason to have both Apple's smartphone and its music player. Steve Jobs will remain upbeat about the iPod, but, eventually, the company will need to acknowledge that the device isn't as important as it once was. 

2. Substantially new iPods 

Don't expect groundbreaking new iPods coming from Apple. Its line of music players will undoubtedly be updated with some nice new features, but the chances of the company pushing the envelope one more time in that space seems awfully slim. As mentioned, the iPod space is maturing. And there is very little that Apple can do to improve upon its current offering. Expect Steve Jobs to unveil an iterative update to current models - nothing more. 

3. iPhone 4 antenna issues 

Steve Jobs will not discuss iPhone 4 antenna woes at his company's next event. Apple has made it clear that it believes every mobile device maker has an antenna problem that's inherent in today's smartphone designs. That doesn't sound like a company that will have a fix anytime soon. Plus, it's doubtful that Jobs would want it to get lost amid new iPods. 

4. New iMacs 

Speculation abounds over when, not if, Apple will announce revamped iMacs with a touch screen. Although it's certainly possible, given the company's penchant for touch displays, it wouldn't make sense for Apple to make such a huge announcement at an event designed for music. Apple knows how to build hype for products and let the innovation shine. A few new iPods won't allow that to happen for a revamped iMac. 

Apple's Fall Product Plans: 10 Things It Won't Announce Sept. 1


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5. Lala 

Lala was once a fine Web-based music service; today it's gone. And Apple has said nothing about it since it took it down from the Internet. At this week's event, Steve Jobs will make no mention of Lala. The only reason he acquired that company was to get its technology. And that technology will eventually be rolled into iTunes. When that happens, Lala will be forgotten for good. 

6. An Apple television 

Over the past few months, more and more rumors have cropped up claiming that Apple is building an all-in-one television that will provide iTunes content, apps, and much more. Although the possibility of such a product sounds great, it's highly unlikely that it will crop up at this week's event. Once again, an all-in-one television is a major release. Apple will want to give it the attention it deserves. 

7. A Verizon iPhone 

Apple is not ready to announce a Verizon iPhone. As most analysts have said, once it's announced that Verizon will be getting Apple's smartphone, the entire market will change. AT&T customers will jump to Verizon, and millions of current Verizon customers will wait for the iPhone to land. It's a nice scenario, but it's one that Apple doesn't want to play out. . .yet. Not only will it damage its relationship with AT&T, but it will drastically hurt iPhone sales going into the critical holiday shopping season. 

8. Its relationship with AT&T 

Apple's relationship with AT&T could soon be strained. Once the iPhone comes to Verizon's network, AT&T will be fighting it out against the one competitor that it had hoped wouldn't get the iPhone. When that happens, Apple will need to make it clear that it still enjoys a strong relationship with AT&T, both for its investors and those of AT&T. But don't expect that to happen anytime soon. When Apple announces the Verizon iPhone, the company will make it clear it plans to continue a strong relationship with AT&T.

 9. A small iPad 

Reports have suggested recently that Apple will be releasing a 7-inch iPad to compete with the smaller tablets on the market. Although some folks would like to have it, the chances of such a device coming out anytime soon seem slim. For one, Apple has found the sweet spot for tablet sizes. The current iPad design is selling extremely well. It wouldn't make sense for the company to further flood the market with a product that, at least so far, consumers haven't shown they want.

 10. Android OS 

Android OS is becoming a major problem for Apple. As recent sales figures have shown, the mobile operating system is outselling iOS quite handily. Going forward, Apple will probably have little to say about Google's platform. After all, Android OS is a problem for Apple. The last thing Steve Jobs wants to do is talk about the problem that Android poses for future iPhone sales. 


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