Cogito Semantic Advertiser from Expert System

 
 
By Clint Boulton  |  Posted 2008-09-16
 
 
 

Cogito Semantic Advertiser from Expert System

by Clint Boulton

Slide 1

Cogito Semantic Advertiser from Expert System

Cogito Semantic Advertiser from Expert System - CSA (Cogito Semantic Advertiser)

Slide 2

1. CSA (Cogito Semantic Advertiser)

The software publishes targeted advertisements related to Web page content.


Cogito Semantic Advertiser from Expert System - CSA (Cogito Semantic Advertiser)

Cogito Semantic Advertiser from Expert System - Inappropriate Google Ads Can Appear

Slide 3

2. Inappropriate Google Ads Can Appear

The article is about a disaster at sea; one Google ad placed with it offers an "amazing" ferry ride to an island. Not exactly the appropriate ad to show with such an article. Expert System says juxtapositions like this can be avoided with semantic advertising.


Cogito Semantic Advertiser from Expert System - Inappropriate Google Ads Can Appear

Cogito Semantic Advertiser from Expert System - Google Ads Strike Again

Slide 4

3. Google Ads Strike Again

The story is about jaguars, the animal, but Google serves ads for a Jaguar automobile dealer. Expert System hopes to provide disambiguation to avoid cases like these.


Cogito Semantic Advertiser from Expert System - Google Ads Strike Again

Cogito Semantic Advertiser from Expert System - How Cogito Semantic Advertiser Understands Content

Slide 5

4. How Cogito Semantic Advertiser Understands Content

Page contents are semantically processed and tagged using methods similar to human comprehension in preparation for precise selection by the ad server.


Cogito Semantic Advertiser from Expert System - How Cogito Semantic Advertiser Understands Content

Cogito Semantic Advertiser from Expert System - Preparing Ads with a Dash of Semantics

Slide 6

5. Preparing Ads with a Dash of Semantics

The ad manager builds categories for ads to be served.


Cogito Semantic Advertiser from Expert System - Preparing Ads with a Dash of Semantics

Cogito Semantic Advertiser from Expert System - Ads Served with Extensions

Slide 7

6. Ads Served with Extensions

In this example, content about wildlife, conservation and ecology is matched with ads about ending poverty, saving nature and microfinance.


Cogito Semantic Advertiser from Expert System - Ads Served with Extensions

Cogito Semantic Advertiser from Expert System - See More Slide Shows Like This One

Rocket Fuel