IT & Network Infrastructure : HP Technologies Drive the Dallas Cowboys' Stadium

 
 
By Darryl K. Taft  |  Posted 2011-01-14
 
 
 

HP Technologies Drive the Dallas Cowboys Stadium

by Darryl K. Taft

HP Technologies Drive the Dallas Cowboys Stadium

Lights Out

Although a staff of 13 IT experts help run the Dallas Cowboys data center operation, it is a "lights out" facility. A lights out data center facility is one that contains a number of servers and, under normal operating conditions, requires no human operators to be in constant attendance.

Lights Out

Lights On

A view of the outside of the Dallas Cowboys data center, filled with HP blade technology (including blade servers and storage) with the lights on.

Lights On

Data Center Operations

The Dallas Cowboys data center operation is a closed-door environment. Photos inside the live data center operation are forbidden.

Data Center Operations

Consoles

An outside look at some of the control consoles for the Dallas Cowboys data center, which supports the operation of the entire stadium, from TV monitors and security cameras to point-of-sale terminals and ticket machines.

Consoles

Video Room

A partial view of the video room where all the video mixing and finagling is done.

Video Room

Pro Shop POS

The Dallas Cowboys data center drives the Pro Shop point-of-sale terminals, as selling Cowboys' merchandise is a major source of revenue for the club.

Pro Shop POS

Womens NFL Apparel

In the Cowboys Pro Shop, clerks said women's apparel is the fastest-growing segment, with more women buying jerseys of their favorite players.

Womens NFL Apparel

View of the Cowboys Stadium Field

The field is decked out in its Cotton Bowl attire just days after the bowl game. It will be redone to support the 2011 Super Bowl.

View of the Cowboys Stadium Field

Operations

Headquartered behind this door is the Cowboys Stadium operations brain trust.

Operations

Bill Haggard

Bill Haggard, director of enterprise infrastructure for the Cowboys, explains how the Cowboys have scored a touchdown with HP's Converged Infrastructure strategy. Haggard, himself a former college QB, was but a shoulder injury away from having his own shot at the big leagues.

Bill Haggard

End Zone Screen

A view of the famed Cowboys Stadium "Jumbotron" HD video display from the end zone. Although HPs systems are not directly connected to the Mitsubishi display screens, the video displays represent the centerpiece of the fans stadium experience.

End Zone Screen

Close-Up View

A close-up view of the end zone screen.

Close-Up View

3,100-plus TVs

There are more than 3,100 TV screens spread throughout the stadium. HPs systems drive these screens and they can be programmed to show whatever any client in any section or club in the stadium wants to display.

3,100-plus TVs

Welcome

Alyson Griffin, director of worldwide marketing at HP, welcomes bloggers to the data center at Cowboys Stadium. HP blade systems and storage systems help run the stadium operations.

Welcome

Duncan Campbell of HP

Duncan Campbell, vice president of HP's Converged Infrastructure strategy, talks about why the Cowboys IT staff chose HP.

Duncan Campbell of HP

Mega Trends

HP's Duncan Campbell identifies three mega trends driving the industry. These are: Evolving business models, technology advancements and a changing workforce.

Mega Trends

Five Points

HP's Duncan Campbell also identifies five points to building a converged infrastructure. The five requirements to a converged infrastructure are that the systems need to be virtualized, resilient, open, orchestrated and modular.

Five Points

Press

A view of the field from a press sky box. HP systems provide support for working press with WiFi and high-speed connectivity and other resources.

Press

Under the Jumbotron

This is a view from under the Jumbotron with a look at the retractable roof of the Cowboys Stadium dome. Punters have tried (and succeeded in a preseason game) in hitting the screen. The video display is one of the technical marvels of the NFL.

Under the Jumbotron

Sponsors

AT&T sponsored the Cotton Bowl, but Dallas Cowboys stadium can support any and all sponsors for its events. HPs systems will drive changes in the displays on the monitors in various club rooms or sections to support the team of fans in that area.

Sponsors

The Press Conference Room

This is where, win or lose, the Cowboys players and coaches come to answer those hard questions from the press. HPs equipment operates the systems that run the press conference operations.

The Press Conference Room

WiFi

Cowboys Stadium has implemented enhanced cellular technology to enable attendees to better use their cell phones and other devices that leverage wireless technology. The stadium itself is an AT&T hotspot, costing users $3.99. The stadium supports cellular service for Verizon, Sprint, T-Mobile, AT&T and MetroPCS users.

WiFi

Jerry Jones

Owner Jerry Jones poses with three Lombardi NFL Championship trophies, but he wants more, particularly as this year's Super Bowl is being played in his high-tech, state-of-the-art stadium.

Jerry Jones

Rocket Fuel