Companies Want Computing Models That Dont Need Significant Resources, Training to Set Up

 
 
By Darryl K. Taft  |  Posted 2012-08-02
 
 
 

IBM PureSystems Sales Heat Up in Emerging Markets


IBM has announced that its new IBM PureSystems expert integrated hardware solutions are seeing increasing success in emerging markets.

Big Blue officials said more than 700 business partners have adopted IBM PureSystems and more than 1,300 have completed IBM training for the systems, with a large number of those being in what IBM refers to as growth markets.

For instance, ValeCard, a multi-industry conglomerate based in Brazil, has achieved 40 percent growth annually over the past three-years. Facing rapid expansion of its business, ValeCard turned to IBM PureSystems to manage thousands of transaction records from contracts with large companies and government entities. Additionally, ValeCard is using IBM PureSystems to help it meet an increasing set of new regulations and standards for data availability, IBM said.

€œOne of the driving factors behind ValeCard€™s growth is our ability to provide clients with customized solutions,€ said Jose Geraldo Ortigosa, ValeCard€™s operations manager. €œIBM PureSystems provides us with the latest cloud technology and other key capabilities we need to maintain and accelerate this growth.€

IBM said as organizations around the world increasingly look for ways to reduce IT complexity and overcome the growing worldwide skills shortage, the IBM PureSystems solutions are catching on among global clients and business partners. In addition to education and technical guidance, IBM is also announcing new financing options as well as increased support from more than 700 of its business partners.

Moreover, according to industry experts, approximately three-quarters of global employers cite a lack of experience, skills or knowledge as the primary reason for the difficulty filling IT positions. As a result, organizations are searching for new computing models that don€™t require the additional commitment of significant resources or employee training to set up and maintain.

Companies Want Computing Models That Dont Need Significant Resources, Training to Set Up


Big Blue says IBM PureSystems meets this demand by providing patterns of expertise€”a new technology model that builds on the experience of thousands of IBM clients and streamlines the set-up and management of hardware and software resources.

Since launching in April, IBM customers around the world are using IBM PureSystems to reduce IT cost and complexity. BPTP, an Indian real estate company, selected IBM PureSystems to streamline its IT infrastructure to improve the overall home-buying experience for its customers. Established in 2003, BPTP has experienced rapid growth over the last decade. Sustaining and building upon this growth required BPTP to find a better computing and storage solution. To meet these challenges, it selected IBM PureSystems for all its processing and storage requirements, IBM said.

Also, PCCW, an IT outsourcing company based in Hong Kong, has selected IBM PureSystems as the foundation for its new Enterprise Solutions Superstore€”an online environment for independent software vendors (ISVs). As a result, they are now able to offer customers applications on the cloud using a software as a service (SaaS) model, IBM said.

For IBM business partners, PureSystems creates a new opportunity to help clients solve the complexity of enterprise IT, reduce costs and encourage innovation. PureSystems currently run tens of thousands of existing ISV applications across four operating environments, including Windows, Linux, AIX and IBM System i.

Additionally, business partners have created more than 160 new solutions and applications that are optimized to run on PureSystems. These patterns of expertise, which span 20 industries, can be accessed through the IBM PureSystems Centre. They include leading solutions from some of the world€™s largest ISVs, including ERP systems and applications for the banking, marketing, health care and energy industries.

Numerous partners are also installing PureSystems in their own data centers. For example Computer Gross, a managed service provider in Italy, and OneTree Solutions, an ISV from Luxembourg, are using the cloud capabilities of IBM PureSystems.

"Because IBM offers all this technology in one solution, PureSystems provides benefits that are more than the sum of the parts," said Denis Avrilionis, managing director of OneTree Solutions, in a statement. "Using the new expert integrated system and the patterns of expertise, OneTree Solutions was able to slash deployment of our PriceLenz software from three weeks to eight minutes. In our understanding, PureSystems is the most advanced integrated cloud solution in the market."

To help address the new opportunity that PureSystems presents, IBM is also providing training, marketing, certifications and technical validation support to business partners. For instance, dozens of IBM Innovation Centers in cities such as Bangalore, Dublin, Johannesburg and Shanghai are helping business partners develop and test their applications using IBM PureSystems. Business partners can also bring their clients to IBM Innovation Centers to see PureSystems technology at work.

Meanwhile, to help credit-qualified clients easily acquire IBM PureSystems, IBM Global Financing is making available a range of financing options. As a result, clients will be able to avoid paying cash up-front, while lowering their total cost of ownership. This is the first time that clients can lease the entire value of the system, including hardware and software.

Credit-qualified clients that elect financing can see immediate benefits with PureSystems while deferring their first payment for 90 days. Additionally, IBM Global Asset Recovery Services can buy back servers, including those made by HP and Oracle, for clients migrating to IBM PureSystems. Several clients are already taking advantage of this new financing as they deploy their new IBM PureSystems. For instance, BPTP chose to finance the PureSystems solution with IBM Global Financing, which assures them a faster return on investment and lower ownership risk.

PureSystems, the result of $2 billion in research, development and acquisitions over four years, has been designed to help change the economics of IT and help organizations meet skills shortages by reducing IT costs and complexity so they can put more resources toward innovation and growth. With PureSystems, IBM is integrating all the technology components€”virtualized servers, storage, networking and cloud management software€”needed to enable a customer to turn on a private cloud system within minutes. In addition, the highly scalable PureSystems cloud is delivered with built-in security, IBM said.

Two models of the PureSystems family are available: PureFlex System and PureApplication System. PureFlex System enables organizations to more efficiently create and manage an infrastructure, while PureApplication System allows organizations to quickly deploy and reduce the cost and complexity of managing applications. Both have already shipped to leading clients on five continents, IBM said.

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