Most corporate Web sites will never have to bear more than a small fraction of the traffic MySpace handles, but anyone seeking to reach the mass market online can learn from its experience.
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A Member Rants: "Fix the God Damn Inbox!"
On his MySpace profile page, Drew, a 17-year-old from Dallas, is bare-chested, in a photo that looks like he might have taken it of himself, with the camera held at arms length. His "friends list" is weighted toward pretty girls and fast cars, and you can read that he runs on the school track team, plays guitar and drives a blue Ford Mustang.
But when he turns up in the forum where users vent their frustrations, hes annoyed. "FIX THE GOD DAMN INBOX!" he writes, "shouting" in all caps. Drew is upset because the private messaging system for MySpace members will let him send notes and see new ones coming in, but when he tries to open a message, the Web site displays what he calls "the typical sorry ... blah blah blah [error] message."
For MySpace, the good news is that Drew cares so much about access to this online meeting place, as do the owners of 140 million other MySpace accounts. Thats what has made MySpace one of the worlds most trafficked Web sites.
Read the full story on Baselinemag.com: Inside MySpace.com
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