Intel Execs Expect Ivy Bridge to Be Their Fastest Ramp Ever

By Jeffrey Burt  |  Posted 2012-04-23

Intel's Ivy Bridge Launch Shows Company's Manufacturing Muscle

Intel€™s release of its new 22-nanometer Ivy Bridge chips and the aggressive ramp schedule the company has set for the technology illustrates the advantages Intel has in being both a processor designer and manufacturer, according to executives and analysts.

Intel still spends billions to build its chip-making facilities€”or €œfabs€€”at a time when more competitors are relying on third-party commodity manufacturers as a way to cut costs. Smaller rival Advanced Micro Devices is the highest-profile chip vendor to make such a move, spinning off its manufacturing business in 2009 to create Globalfoundries, an independent chip manufacturer.

But according to Intel executives, keeping the manufacturing in-house has enabled Intel to not only reap the financial benefits of being both the designer and maker of the products, but also to quickly accelerate the ramp of chips with such cutting-edge technologies as the three-dimensional Tri-Gate transistor architecture, something rivals will be unable to duplicate for at least two years, they said.

The combination is what Intel calls Integrated Device Manufacturing, and the advantage can be seen with the Tri-Gate architecture, as well as the development of the company€™s low-power Atom platform, according to Intel President and CEO Paul Otellini.

€œThe move to Tri-Gate Transistors delivers roughly twice the improvement in transistor performance over conventional planar scaling when applied to low-power applications like smartphones and Ultrabooks,€ Otellini said during a conference call April 17 with analyst and journalists to discuss Intel€™s first-quarter financial numbers. €œWe combine our process technology, manufacturing and design to produce a highly leveraged business model that is becoming increasingly rare in our industry. That model allows us to do things others can't, like advancing our Atom road map at twice the rate of Moore's Law through 2014.€

Such technology developments are becoming more difficult to pull off, and Intel€™s manufacturing capabilities give it a key advantage over rivals, he said.

€œOur research on 3D transistors began over 10 years ago, and advancements like this don't come easily,€ Otellini said. €œIn fact, they're getting harder and harder to achieve, and our lead over the rest of the industry continues to grow, giving us product advantages in power, performance and cost.€

Intel executives expect Ivy Bridge to be the fastest ramp ever of an Intel product, and will make up 25 percent of chip shipments this quarter and half of all shipments by the fall. This comes at a time when other chip makers are dealing with supply issues from their third-party manufacturing partners. AMD took at hit in the third quarter of 2011 when issues at Globalfoundries limited supplies of 32nm €œLlano€ chips. More recently, Qualcomm executives noted supply problems from Taiwan Semiconductor Manufacturing Co. (TSMC) of 28nm mobile chips.

Intel Execs Expect Ivy Bridge to Be Their Fastest Ramp Ever

Intel has three fabs ramping up Ivy Bridge, and expects to build a fourth one later this year. Intel currently runs 15 wafer fabs worldwide. Stacy Smith, Intel€™s chief financial officer, said earlier this month that about 40 percent of the company's capital expenses this year will go toward buildings and fabs.

Jack Gold, principal analyst at J. Gold Associates, said Intel€™s manufacturing capacity, while expensive, has become a key advantage.

€œWhile some have berated Intel for keeping its own fabs (at a huge capital cost) in an increasingly commoditized world, we believe the advantage of having its own integrated process capability has brought it significant market advantage,€ Gold wrote in a research note April 23. €œWithout this capability, it is unlikely it would have been able to so quickly move to mass produce its Tri-Gate transistors using the High K metal-gate technology it also pioneered.€

Such high capital spending has enabled Intel to outpace other fabless chip vendors that rely on third-party foundries, he said. The only place the advantage doesn€™t hold is in lower-end commodity chips, where price rather than performance is key.

€œIvy Bridge demonstrates that Intel has effectively leveraged its capital investments, and we expect it to continue to stay ahead of the pack in this regard,€ Gold said.

Beau Skonieczny, an analyst with Technology Business Research (TBR), said in a research note following Intel€™s first-quarter earnings announcement April 17 that Intel€™s manufacturing costs can cause an initial strain on its financial numbers when it ramps up a next-generation chip, but that the pay off can be worth it.

€œTo fuel higher-capacity shipments of Ivy Bridge, Intel will open three new 22nm manufacturing facilities in 2Q12 to reach a total of four, which will place additional strain on gross margins,€ Skonieczny wrote. €œTBR believes the upfront investment in Ivy Bridge production will generate a quicker ramp in supply, which will improve Intel€™s gross-margin performance in 2H12.€

Intel€™s manufacturing prowess also has it toying with growing its foundry business, something Otellini alluded to during the April 17 conference call. Intel created its Custom Foundry division about two years ago, and currently has agreements with three small chip makers€”Netronome, Achronix and Tablua. Otellini would not comment on specific plans for the foundry business, but did note that it not only brings money into Intel, but also creates a learning experience for the company and a proving ground for the libraries and tools it is developing for its own system-on-a-chip products, he said.

The best scenario is to use all of the fabs€™ capacity for Intel products, Otellini said. However, the foundry idea has advantages, also, and he said he is keeping his options open.

Analysts continue to speculate whether Intel, with its 22nm capabilities, might be in line to produce chips for major players, such as Apple or Qualcomm. Jefferies Co. analyst Robert Lea, in an April 23 research note, said Apple, which currently uses chips built by Samsung Electronics, likely will try to find a second chip manufacturer, and that Intel could be an interesting choice.

€œWhile we previously thought TSMC was best placed to win the business, we increasingly think Intel is in with a chance,€ Lea wrote, noting that while Intel€™s foundry intentions are unclear, Otellini did talk about them during the conference call. €œIntel has plenty of capacity coming on line, aiming to double its fab square footage by end-2013. Intel also has ambitious plans to drive new opportunities in smartphones.€

During the call, one analyst asked whether anything prevented Intel from building chips for Apple or Qualcomm, given that those ARM-based chips would compete with Intel€™s own Atom platform.

€œWell, anything is theoretically possible,€ Otellini said. €œThe things that would stand in the way with that, both of those, would be the right commercial agreement. I have to say that from €¦ the kind of taste it would leave in my mouth, the Apple win would be a €¦ lot more attractive than the QualComm win.€


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