Can Google Chrome OS Eventually Integrate into the Enterprise?
Can Google Chrome OS Eventually Integrate into the Enterprise?
When Google announced that it's bringing an operating system to
computers next year, it was a bombshell unlike anything that has hit
the wire so far this year. For the first time, Google is taking on
Microsoft in the place where it derives much of its income--and where it has
historically dominated. Of course, that doesn't mean Google will
definitely win out. The company will have some serious work to do if it
wants to capture a significant portion of the operating system market.
In the beginning, Chrome OS will be lightweight. It will be
designed specifically for netbooks. Google said it will come bundled on
some netbooks when it's released next year. But anyone who believes
Chrome OS will stay just on netbooks is kidding themselves. The Tiny PCs
are being used as a test market. Will people like it? What needs to
be tweaked? All those questions will be answered a year from now.
Google's strategy gives the company time to roll out an even more capable
software package. Just because Microsoft is dominating the OS space, it
doesn't mean that Google should rush a service to the market. Quite the contrary,
it's following a strategy that could help it over the long-term: deploy a
Web-based OS on less-capable computers first and then start offering more
advanced versions, for free, to those who want to use it on their computers.
But what about the enterprise? Although much of the focus of Chrome OS
has been on the consumer market where it will most likely spend much of its
time in the beginning, the business world is trying to figure out where it
stands in all that. Will Chrome OS forget about the enterprise and, like
Apple, appeal mainly to consumers? Or will Google realize that the
enterprise is where Microsoft solidifies its power and take on the software
giant where losses would hurt it most?
Right now, there's no way to tell. Google hasn't even mentioned the
enterprise.
But if Google is serious about becoming an OS leader, it better start focusing
on it. Whether it wants to admit it or not, the business world is where
employees get to know an operating system and then, if they like it, they use
that operating system on their computers at home.
And although it might not be coming anytime soon, an enterprise-friendly Chrome OS might not be such a bad idea. At its core, Google's operating system has a host of features enterprise users just might like.
Cost-effectiveness
What's better than a free operating system? Right now, Windows is
costing the enterprise some big money. And although it's a necessary cost
of doing business, if Chrome OS eventually becomes business-friendly, it's
conceivable that the operating system could significantly reduce the cost of
running a network. Faced with that proposition, most companies would be
willing to forgo better support if it means a robust operating system that
won't cost them a dime. It could totally change the way companies make
buying decisions. And it might mean a seismic shift both in the software
space and in the hardware market.
A trip to the cloud, anyone?
One of the most important facets of Chrome OS is that it's in the
cloud. So, instead of forcing employees to work locally and replicate
changes they've made to client data to the server, they can instead work online
and have their progress constantly updated for everyone to see. That's a
major advancement for the business world.
Accounting firms are notorious for this. Instead of simply working in the
cloud where it would be far easier to keep client progress updated, most firms
have employees working locally. At the end of the day or at given time
intervals, they have the option of replicating all their progress back to the
server. If more than one employee is working on the same client, it can
cause replication errors. When that happens, both employees will need to
sort out the trouble before they can move on. With work in the cloud, it
prevents those replication errors and makes for a more productive work
environment.
It's about the software
But before all this can happen, Google needs to make a concerted effort to
work with third-party developers to make it easy for them to port applications
to Chrome OS. Although the company said that the "Web is the
platform," it doesn't mean anything unless developers can easily exploit
it and bring their software to the OS.
That might be the biggest obstacle facing enterprise users. Since many of
them rely on high-powered software, Chrome OS might not be able to handle
it. If not, they will be forced to stick with Windows.
Can it get to the enterprise?
In the end, there's no way to know if Chrome OS will actually make its way
to the enterprise. There are certainly a slew of obstacles Google faces
before it can meet the demands of the high-powered market sector. But if
it wants to succeed, it must meet those demands. And I'm willing to bet
that Google knows that.
So, I'm looking forward to big things from Chrome OS. And although it
might look like a long-shot now, I'm expecting it to eventually make its way to
the enterprise market. It has all the basics to make it happen.
