Adobe's Digital Marketing Message Focuses on Social, Web Experience

 
 
By Darryl K. Taft  |  Posted 2012-03-26
 
 
 

Keynote Prep

Kevin Lynch, chief technology officer of Adobe, prepares for the opening keynote session of the Adobe Digital Marketing Summit 2012 on March 21 in Salt Lake City. Adobe introduced several innovations to its Digital Marketing Suite, including Adobe Social, predictive marketing and personalization.

Keynote Prep

Leading the Digital Marketing Charge

Shantanu Narayen, right, president and chief executive officer of Adobe, and Brad Rencher, senior vice president, digital marketing for Adobe, speak during the opening keynote session of the Adobe Digital Marketing Summit 2012.

Leading the Digital Marketing Charge

Adobe's Point Man

Rencher speaks during the opening keynote session.

Adobe's Point Man

The CTO's message

Lynch talked about how Adobe's digital media technology can integrate with the company's digital marketing offerings and strategy.

The CTO's message

Viacom leverages Adobe technology

Brad Rencher, left, senior vice president, digital marketing for Adobe, speaks with Josh Cogswell, senior vice president digital products, Viacom. Viacom introduced a cross-platform advertising solution "Surround Sound," which is built on Adobe AudienceManager.

Viacom leverages Adobe technology

Adobe Advertising Solutions

Chris Robison, senior director advertising solutions, details how the technology Adobe acquired from Efficient Frontier is now available as part of the Adobe Digital Marketing Suite. This new suite gives users the ability to unify social, search and display campaigns and create true multichannel optimization from disparate campaigns.

Adobe Advertising Solutions

Customer Panel

Jim Stengel, left, president and chief executive officer of The Jim Stengel Company, and former global marketing officer at Procter & Gamble; Ann Lewnes, center, senior vice president of global marketing, Adobe Systems; and Scott Olrich, chief marketing and sales officer, Responsys, speak during the marketing leaders' panel.

Customer Panel

Executive Q&A

Rencher, right, speaks, as Narayen, center, and Lynch listen during the executive question and answer session.

Executive Q&A

Forrester Moderates

David Cooperstein, an analyst at Forrester Research, right, leads a panel discussion that includes Stengel, Lewnes and Olrich.

Forrester Moderates

Arianna Huffington

Rencher speaks with Arianna Huffington, president and editor in chief of the Huffington Post Media Group.

Arianna Huffington

Adobe CQ 5.5

The new Adobe CQ 5.5 Web content management system, announced at the summit, integrates with other products in the Digital Marketing Suite. The Welcome Screen provides quick, convenient access to all Adobe CQ capabilities for Web experience management.

Adobe CQ 5.5

Digital Marketing Suite Integration

Adobe CQ includes deep integration with other Adobe Digital Marketing Suite software, such as Adobe Scene7, Search&Promote, SiteCatalyst and Test&Target.

Digital Marketing Suite Integration

Mobile App development

Adobe CQ 5.5 enables users to rapidly create HTML5-based mobile apps through the new integration with PhoneGap, taking advantage of native device features.

Mobile App development

Web Content Management

With Adobe CQ 5.5, users can leverage customer context to personalize experiences across Web, mobile and social channels.

Web Content Management

Client Context

Adobe CQ 5.5 enables users to deliver contextualized content and consistent brand experiences for specific customers, regardless of channel or device.

Client Context

Green Light

Adobe gets the green light for its Adobe Digital Marketing Summit, held at the Salt Palace Convention Center in Salt Lake City.

Green Light

Community

Attendees gather to check out Adobe's and its partners' digital marketing software and strategies at the Community Pavilion at the Adobe Digital Marketing Summit in Salt Lake City.

Community

Breakouts

Adobe hosts breakout sessions for attendees in the grand ballroom at the cavernous Salt Palace Convention Center during the Adobe Digital Maketing Summit.

Breakouts

Rocket Fuel