CAN-SPAM Compliance is Elusive
Spam, commercial and otherwise, is on the rise despite federal CAN-SPAM legislation.
In a report issued last month, Jupiter Research said 64 percent of e-mail marketing offers from U.S. companies do not meet the laws requirements.
Numbers provided by Ken Schneider, CTO and vice president of operations for Brightmail, bolster Jupiters findings. During a recent phone conversation, Schneider reported that spam of all types accounted for 63 percent of the more than 3 billion e-mail messages filtered by Brightmail at its customer sites in March. This is up from 62 percent in February, he said.
IT managers shouldnt hit the panic button yet, but these numbers point to the pressing need to ensure that their anti-spam strategy includes a plan for dealing with users when their in-boxes fill with junk despite the best efforts of the anti-spam product in use.
I use a desktop anti-spam product to take care of the false negatives that make it through our corporate perimeter anti-spam product. In raw numbers, our perimeter defense blocks approximately 170 spam messages per day that were headed for me. My desktop anti-spam kills about 10 more messages.
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