Social Networking... or Notworking?
Doc Searls quotes his Cluetrain cohort along similar lines:
This reminds me of a website called Six Degrees. It disappeared several years ago after I broke it by inviting half the population of Planet Earth to make me their wife, lover, boss, father, brother, sister, repo man, or other intimate. The CEO actually phoned me and said, "Who are you and why are you doing this to us?" He seemed distraught. The answer was, of course, because I could.