The Future of E-Mail
Sparking such projects is the aim of new releases called NewsGator 2.0 and NewsGator Online Services. NewsGator integrates with Microsofts Outlook, giving users an automated way to download news feeds from small and large publishers (including eWEEK). These feeds use RSS (known alternately as Really Simple Syndication or Resource Description Framework Site Summary), an XML-based format.
RSS is well-known as a form of distribution for blogs (Web logs). To hear some buzzmeisters talk, RSS is nothing short of revolutionary. But RSS has been difficult to manage as an enterprise tool. Thats because feed-reader programs, called aggregators, work only on individual client machines. This prevents a collection of news feeds from being synchronized and viewed on whatever machine a user happens to have at hand.
The use of NewsGator Online Services, however, enables a personalized collection of feeds to be read by a user wherever he or she happens to beonline in a hotel room or an Internet cafe, at home or at work, on Windows or Mac OS. Unlike NewsGator 1.x, a view of the news no longer has to be locked in to one PC.
One pilot implementer is excited about the possibilities. "I subscribe to 150 sites that Im monitoring in NewsGator," said Jennifer Klyse, enterprise applications analyst at Patton Boggs, a large law firm based in Washington. "Many of the sites have an option to subscribe to their e-mail newsletter, but I dont want that in my in-box, [and] I dont want it on my BlackBerry."
Klyse has set up a small pilot project with a handful of people at Patton Boggs to test whether RSS feeds should be rolled out to all of the companys 366 attorneys and their support staff.
"Some of the attorneys might want to hear about news on patents relating to wireless technology," Klyse said. "They could do a search in Google for wireless technology patents, but theyd have to remember to do that." Using RSS feeds, the attorneys can get a steady stream of stories from sources that analyze just this topic.
RSS is well-suited to replace e-mail in workgroups whose members must communicate frequently. "When you get a lot of e-mail, its hard to sort out your relative priorities," said Mark Madsen, vice president of product development for Network Clarity, maker of enterprise IP network management software. Hes implementing an internal blog using NewsGator for members of his development team.
"The nice thing about Web logging is it does sort discussions into topics," Madsen said. "Unlike unstructured discussion groups from the past, XML and RSS allow us to slice and dice those discussions, search them, and attach other information and responses."
Greg Reinacker, president of NewsGator Technologies, in Denver, said his company is still deciding on the ways it will disseminate its API. The online service has an API to allow others to tinker with its functionality, but it has not been posted on the Web. It will be given out freely to enterprise developers and others, Reinacker said. "Our intent is to make it available to partners and customers who want to build products or applications," he said.
My hope is that NewsGators API will be passed around as much as possible. Using the API, companies can develop front ends that use, say, NewsGators Online Services ($5.95 per month per single user) but not its client software ($29 per user). Reinacker said hes fine with that.
Eventually, a large percentage of the one-to-many communications within an enterprise could be handled using RSS instead of blasting group e-mail to everyone. E-mail in-boxes would be reserved for urgent, one-to-one messages that require a quick response. As spam filters improve, your in-box might even once again become a quiet place that you look forward to visiting.