Implix Launches GetResponse Developer Zone
E-mail marketing company Implix announced the release of GetResponse Developer Zone, a portal dedicated to helping small and midsize businesses integrate the company's GetResponse e-mail marketing API platform with in-house applications, databases, e-commerce shopping carts, CRM, and CMS systems to improve targeted marketing capabilities and increase campaign return on investment. Developer resources are available for free on the company's Website.
Developers can use GetResponse API documentation, tutorials,
templates, sample implementations, and FAQs to leverage GetResponse features
wherever they're needed, integrate existing software, or create new
applications that take advantage of e-mail marketing. The company states one of
the biggest challenges facing SMB organizations today is how to integrate
existing software with e-mail marketing to increase automation and improve
efficiency, without requiring costly integration projects and large internal IT
Features include synchronizing and updating subscriber and
customer profiles and segmenting lists by demographics, geolocation, etc.,
supported by GetResponse's automated list hygiene and implementing behavioral
targeting, which creates mailing lists based on user behaviors such as clicks,
opens, navigation and timing and by exporting purchase history data to
GetResponse for campaign targeting. Other features include automating delivery
of transactional e-mails according to customer's business rules and customizing
dashboards within customer applications using consolidated campaign statistics.
Company CEO Simon Grabowski said as small office/home office
(SOHO) customers grow out of their home offices, and larger companies continue
to expand, the GetResponse Developer Zone will take them one step closer to
making e-mail marketing the most open, effective, and affordable tool in the
digital marketer's toolkit. "Since my first attempt at age 6, writing code has
been a passion of mine. I truly understand developer's needs, which is why the
launch of the Developer Zone and Dynamic Content feature is so gratifying at
this stage in our growth and that of our target markets," he said. "In spite of
this downturn, SMB spending on software and self-service applications like
GetResponse is expected to reach $35 billion by 2013."
To help marketers create targeted campaigns more quickly, Implix is also introducing Dynamic Content, an advanced mail-merge and personalization technique that provides a single message template with multiple, customizable fields. GetResponse users can then use conditional ("if-then") logic to automatically populate e-mail templates and business applications with personalized and relevant content, based on customer preferences, online behavior, demographics, or interests. Graboski explained Dynamic Content means that rather than crafting multiple messages to cater to different audiences, marketers can execute one-on-one campaigns quickly and accurately, thus improving their e-mail marketing ROI.