Maximizer Software Releases CRM 11

Maximizer Software, a provider of customer relationship management (CRM) and mobile CRM solutions for small to medium-sized businesses, announced the availability of its latest version, Maximizer CRM 11. Maximizer CRM now supports the Firefox Web browser, which broadens its Web access footprint beyond Windows to include both Apple and Linux platform users. In addition, full marketing campaign support via Web access helps enable marketing staffs to send e-mail campaigns and track and report on results from anywhere.

Maximizer CRM 11 is available in Group and Enterprise Editions. Orders can be placed directly from Maximizer or through its global network of business partners. New all-access license pricing, beginning at $699 MSRP per license for Maximizer CRM 11 Group Edition, includes desktop, mobile and Web access, as well as one full year of inclusive upgrade assurance and technical support. Action plan creation and access to the document library are also included in Web access, the company said.

Delivered via BlackBerry devices, Maximizer Mobile CRM gives businesses access to information in the field, including customers' history, leads, sales opportunities, dashboards, customer service cases, documents and schedules. The new Mobile CRM offering features include improved usability, such as a redesigned interface, tighter integration with native BlackBerry applications and more end-to-end features. Wireless synchronization is no longer required.

"In an environment where SMBs are continually pushed to do more with less while achieving demanding sales targets and operating as efficiently as possible, we developed CRM 11 to give them a competitive edge and comprehensively support both their in-office and mobilized workforces," said William Anderson, executive vice president of technology for Maximizer. "This version reflects a package of customer-driven features that deliver the flexibility to work where, when and how they prefer, while utilizing next-generation CRM tools that bolster the success of their sales, customer service and marketing initiatives."

Features of Maximizer Mobile include real-time access to content, documents and e-mail attachments housed in the central Maximizer CRM database; GPS functionality with turn-by-turn maps and navigation; multimedia support for video, voice and images that can be saved to a current Maximizer CRM record; and mobile CRM multiuser support, which allows users to assign tasks, escalate cases and assign opportunities to other colleagues without returning to the desktop application.

According to Zina Oster, Pacific Northwest territory manager of Colonial Life, a benefits solutions provider that previewed the newest version, the new, highly intuitive user interface is expected to dramatically increase adoption rates from its agents, particularly new agents. "Most of our agents work on the fly rather than behind a desk, so the all-access mobility features will be especially critical for our sales organization in increasing productivity and sales without sacrificing time and losing momentum," Oster said. "Maximizer CRM 11 will fulfill our goal of using one turnkey system to comprehensively manage sales, marketing and customer service efforts."