ViVOforce Launches Campaign Management, Marketing Automation Platforms

 
 
By Nathan Eddy  |  Posted 2011-01-03
 
 
 

Sales and marketing automation solutions specialist ViVOforce announced the launch of two products designed to meet the marketing and sales challenges of small to medium-size business clients and enterprise clients. Both products are provided as a SAAS (software-as-a-service) application, meaning they can be provisioned and deployed without the need of an IT department. The company also offers a free trial via its Website.

These applications allow the subscriber to measure the results of each campaign and expo, while a BI (business intelligence) studio gathers and compares the data of multiple campaigns in one database. The platform's architecture is designed to allow subscribers to see that each dollar spent for campaigns and expos is being used efficiently and effectively.

In addition, ViVOexpo.com is a platform that provides clients with the ability to create customized landing pages and Q&A forms for each campaign or expo. "There is a significant cost savings associated with creating theses in-house instead of using a marketing agency," a company release stated. "ViVOforce.com is a more robust solution, which provides advanced features and capabilities to meet the needs of larger or more demanding companies."

Late last year the company introduced its Smart Marketing Automation, Sales Lead Nurturing & Scoring platform, which is designed to allow its subscribers to sell more products and services with a lower cost of sales. The backbone of this new online SAAS application is a 3G product called ViVOxm, a platform that has been in use for more than 10 years. This Multi-tenant Environment allows ViVOforce clients to implement an inbound marketing and campaign solution.

"This Agent Program is a great opportunity for companies and individuals to earn substantial revenues by marketing this SAAS solution," said Michael Kettenring, CEO of ViVOforce.com. "Web 2.0 and SAAS have become the catalyst for companies embracing integrated marketing and sales lead management strategies. While traditional marketing works in functional silos, integrated marketing promotes end-to-end processes, automation, accountability and metrics."

The company isn't the only player in the growing SMB marketing automation sector, however. In November, LoopFuse, a sales and marketing automation specialist, announced the release of OneView v3.28, a marketing automation platform aimed at small to medium-size businesses and featuring inbound, content and search engine marketing. The inbound, content and search engine marketing features help enable marketers to analyze Website traffic in real time, providing insight into which marketing programs are driving qualified leads to the Website.


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