YouTube to Expand Video Profit Sharing Program
The popular video-sharing Website YouTube, owned by Google, announced an expansion of the YouTube Partnership Program (YPP), first launched in December 2007. While the partnership had previously focused on prolific users who regularly produce videos that reach a wide audience, the expansion of the program will now include individual "one-off" videos from individual users on the site, in an effort to "spread the wealth," according to a blog post by the company's product manager Shenaz Zack.
"Now, when you upload a video
to YouTube that accumulates lots of views, we may invite you to monetize that
video and start earning revenue from it," he wrote. "To determine whether a
particular video is eligible for monetization, we look at factors like the
number of views, the video's virality and compliance with the YouTube Terms of
Zack wrote if a user's video
is eligible for monetization, the user will receive an e-mail and see an
"Enable Revenue Sharing" message next to the video on the watch page,
as well as in other places in the user's account. "Once you've chosen to enable
revenue sharing, YouTube will sell advertising against your video and pay you a
revenue share into your Google AdSense account each month," he explained,
noting if a user doesn't have an AdSense account, he or she would have the
opportunity to create one. "Individual video partnerships will not be eligible
for many of the benefits of user partnerships, like enhanced channel features
or the ability to monetize other videos in your account, so we encourage you to
apply to be a member of the YPP."
YouTube will now consider an
individual's video partnerships when reviewing the YPP application. Zach noted
that for now, individual video partnerships are available only in the United
States, but he said the company hopes to roll these out internationally soon.
"It's taken us some time to build out the YouTube Partnership Program, our
content management tools and other infrastructure to handle expanding the YPP
to so many individual users and videos," he concluded. "Now that we're ready to
share these opportunities with a wider audience, we're excited to see how
individual video partnerships will help even more people make money from their
success on YouTube."
In an effort to further expand the popularity and accessibility of Google's AdSense ad serving application, the company also announced that in addition to allowing users to follow developments on the program's blog, Twitter, the AdSense Help Center and the AdSense Help Forum, a Facebook Fan Page has also been set up to house optimization photos and videos that are currently found on the program's YouTube channel.