ATandT to Offer New Apple iPhone Owners Insurance: Report
AT&T will offer its Apple iPhone users insurance for their oh-so-breakable smartphones beginning June 6, according to what appears to be an internal AT&T document acquired by the Boy Genius Report.
Citing a lack of iPhone insurance as a leading source of
iPhone-related customer complaints, the document states that the insurance will
be called MobileProtect, be offered by Asurion and be available through the Apple
App Store for $13.99 a month.
Deductibles will vary based on the purchaser's iPhone, from
$99 for the 8GB iPhone 3G to $199 on a 32GB 3GS. There will be a 30-day
enrollment window, seemingly from the time the device is purchased, with the document stating that "eligibility is not
retroactive to [AT&T's] existing iPhone base."
Describing MobileProtect as "4-peril coverage," like
AT&T's current Wireless Phone Insurance program for other devices, the
document appears to note that MobileProtect will protect against mechanical and
electrical issues - post manufacturer's warranty period and battery life
- as well as accidental damage, "liquid damage" and loss or theft.
It appears that the insurance could be a boon for both new iPhone owners
who know themselves to be particularly butterfingered - while a $199
deductible isn't cheap, it's better than ponying up $699 for a new 3GS - as
well as for AT&T. "Asurion owns the risk and P&L, eliminating AT&T
risk, development [money] and speeds time to market," states the document.
On June 7, the day after the insurance offer is expected to
debut, Apple will hold its 2010 Worldwide Developers Conference in San
Francisco. Apple CEO Steve
Jobs is scheduled to deliver a keynote address at the event and, it's hoped,
will introduce the company's newest iPhone.