Amazon Kindle Fire 2: 10 Features the Tablet Needs for Success

By Don Reisinger  |  Posted 2012-07-10

Amazon Kindle Fire 2: 10 Features the Tablet Needs for Success

The tablet space has dramatically changed the way companies are operating. Years ago, no one would have thought that Google and Amazon would be competing in the tablet market against each other. In fact, it€™s quite possible that, if asked just five years ago whether Google and Amazon would be competitors on hardware, the vast majority of industry observers and analysts would have laughed at such a question.

But alas, we find ourselves in the middle of a tablet market in which the companies are doing just that. And with the announcement of the Nexus 7, Google and Amazon are going for each other€™s throats.

Realizing that, Amazon is ready to fire back. The company is reportedly working on a new tablet to replace the Kindle Fire. Amazon hasn€™t, of course, confirmed that€™s the case, but given the state of the tablet market right now, it seems like the obvious decision. Amazon needs a new Kindle Fire, and that device better come with all of the features consumers are looking for or it€™ll be ignored.

With that in mind, what features does Amazon need to include with the Kindle Fire 2 to make it the type of tablet people will want to use, while maintaining its core function as an e-reader?

1. A bigger screen

Amazon€™s current Kindle Fire comes with only a 7-inch screen. That€™s fine for some consumers, but in order for the device to attract the mainstream, it€™ll need a larger display. Amazon should at least match the iPad€™s 9.7-inch screen with its Kindle Fire 2.

2. Mobile networking

Although the current Amazon Kindle Fire can connect to the Web via WiFi, matching its chief competitors, the Nexus 7 and Barnes & Noble Nook tablet, the next device should come with 3G. After all, it would be a differentiating factor, and something that would help it provide more value than its top competitors.

3. More storage

In the low-end tablet market right now, devices are coming with far less storage than is necessary. Although storage can be expensive, and thus drive the price of its tablet up, Amazon should endeavor to bundle the device with at least 32GB. The Nexus 7€™s maximum of 16GB of storage doesn€™t cut it. And consumers will quickly find that out.

4. Improved software

The Amazon Kindle Fire€™s built-in operating system, which is based on Android, is one of the more unique implementations yet. But with each new launch, customers are expecting dramatic improvements not only to hardware but to software. In the next Kindle Fire, if Amazon doesn€™t deliver improved software, it€™ll fail.

Amazon Should Offer More Services on the Kindle Fire 2


5. A new design

The Kindle Fire comes with a design that can about match all of last year€™s products. But with the Surface showing off a unique new design and the Nexus 7 looking awfully attractive, it€™s time Amazon comes up with something a bit more future-focused and appealing.

6. More powerful components

Following that, Amazon can€™t lose sight of the importance of the device€™s internal components. From a quad-core processor to vastly improved graphics, the Kindle Fire 2 will need to be able to match its competitors on power in order to hang tough in the tablet space.

7. Choices

One of the things Google and Barnes & Noble aren€™t doing is offering consumers enough choice in their selection of tablets. Amazon can change that. The company can offer the aforementioned larger screen, as well as a smaller version to compete directly with the Nexus 7. Choice matters.

8. Amazon€™s smart advertising strategy

One thing Amazon must continue to do with its Kindle Fire 2 is engage in its smart advertising strategy. The company used the popularity of to promote its tablet to everyone who visited. The move prompted huge sales in the fourth quarter. Amazon must follow that strategy again with its next Kindle Fire.

9. An eye on Apple

Apple might not be a direct competitor to Amazon at the moment, since they€™re targeting two different customers, but that doesn€™t mean the online retail giant can€™t watch what the iPad maker is doing. Apple is the trendsetter in the tablet market, and the benchmark by which all other companies are judged. Not to evaluate Apple would be a mistake on Amazon€™s part.

10. More services

One of the smartest things Amazon did with its Kindle Fire was to include its many services in the device. This time around, Amazon should offer more services or try to improve its offerings as much as possible. Amazon€™s Web services, like Prime Instant Video and cloud storage, help distance the company from the competition. It can€™t forget that.

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