Enterprise Mobility: Amazon.com Appstore Emerges as Android Market, Apple iTunes Store Rival

 
 
By Clint Boulton  |  Posted 2011-03-23
 
 
 

Amazon Appstore Home

The homepage for the Amazon Appstore is unsurprisingly Amazon.com-like. By that we mean you have application categories in the left-hand rail, which is no different from any of the typical e-commerce goods Amazon sells such as books and videos. Theres also the featured content in the middle column and related stuff on the right.

Amazon Appstore Home

The Daily Deal

Like Groupon, Amazon's Appstore offers a daily deal, although this comes in the form of one free app per day, such as this World Series of Poker app. We don't like poker, but we love Angry Birds!

The Daily Deal

Angry Birds Rio

Amazon.com is running a limited promotion by offering Rovio Mobile's new Angry Birds Rio app for free.

Angry Birds Rio

Product Details

In customary Amazon.com fashion, users can read more about the product, in this case, the app, below.

Product Details

App Installation

Amazon.com offers detailed instructions on installing an app. We clicked to get an app for a laptop, entered a mobile phone number, which sent a text message with instructions to our Motorola Droid X Android handset. We jumped through the hoops, granting the app permissions to access our phone's info after plugging in our Amazon credentials. This worked like a charm and the app downloaded in seconds.

App Installation

Special Deals

You might not like the free daily app, but Amazon.com offers discounts on apps. How do developers make money from this? Developers suggest a price for paid applications, but Amazon sells them for less. Amazon will pay developers the greater of either the standard 70 percent of the sale price, or 20 percent of the developers suggested price.

Special Deals

Best Selling Apps

Naturally, Amazon.com also lists a category for best selling apps.

Best Selling Apps

Top Free Apps List

An app store wouldn't be an app store without a top free apps section.

Top Free Apps List

Top Rated Apps

Also, Amazon by virtue of its well-groomed ratings and recommendation engines, features top-rated programs.

Top Rated Apps

Amazon's Own Apps

Also, choose from any of Amazon's applications, including Kindle and Amazon Mobile.

Amazon's Own Apps

Rocket Fuel